20VC: Why Hardware Is Actually Software Wrapped In Plastic & "Of Course Hardware Is Hard, Everything Is Hard" with Ben Einstein, Founder & General Partner @ Bolt VC

20VC: Why Hardware Is Actually Software Wrapped In Plastic & "Of Course Hardware Is Hard, Everything Is Hard" with Ben Einstein, Founder & General Partner @ Bolt VC

Ben Einstein is Founder and General Partner @ Bolt, Bolt is a fund designed to address the unique needs of early-stage startups at the intersection of hardware and software, investing up to $500K in pre-seed, pre-product companies. They have created and backed some world class businesses that have received later funding from Khosla, Kleiner Perkins, NEA, and Softtech just to name a few.

In Today's Episode with Ben You Will Learn:

  • How Ben made his way into VC from such a product centric background?
  • Why have we seen a rise in hardware investing over the last 5 years? How has this affected the hardware ecosystem?
  • To what extent do hardware and software integrate today? Why have we seen the rise of software determining the hardware winners?
  • Why is brand the most important thing in consumer hardware? Who has done it best? Who has not done it well?
  • What is Ben's biggest advice to hardware founders today? Why is raising too much money extremely dangerous for hardware founders?

Items Mentioned In Today's Show:

Ben's Fave Blog and Newsletter: Ben Evans

Ben's Fave Book: The Box

Ben's Most Recent Investment: Grow: Redesigning Gardening

As always you can follow Harry, The Twenty Minute VC and Ben on Twitter here!

Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC.

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20 VC 038: How Make Connections with VCs and Maximise Employability with Angela Tran Kingyens @ Version One Ventures

20 VC 038: How Make Connections with VCs and Maximise Employability with Angela Tran Kingyens @ Version One Ventures

Angela Tran Kingyens is an associate at Version One Ventures, where Angela manages the day to day activities of the fund from identifying new startups to advising portfolio companies on product. Prior...

21 Maj 201523min

20 VC 037: How To Get a Job at a Startup, Startup Lessons and Brad Feld's 'Open Office Hours' with Tak Lo, Director @ Techstars

20 VC 037: How To Get a Job at a Startup, Startup Lessons and Brad Feld's 'Open Office Hours' with Tak Lo, Director @ Techstars

Tak Lo is Director at Techstars, helping entrepreneurs do more faster - on both sides of the Atlantic through Techstars London and Techstars NYC. Tak is also Founder at Travelst and Frontlyst. Prior t...

18 Maj 201519min

20 VC 036: The Pitching Process: From Email to Term Sheet with Stephan von Perger @ Wellington Partners

20 VC 036: The Pitching Process: From Email to Term Sheet with Stephan von Perger @ Wellington Partners

Stephan von Perger is an Early Stage VC at Wellington Partners where his primary role is identifying investment opportunities and building lasting relationships with the entrepreneurs behind these com...

14 Maj 201520min

20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures

20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures

Jay Acunzo is NextView Ventures VP of Platform and runs the View from Seed blog. At NextView, he leads the creation of business development and educational resources for startups, from board deck temp...

11 Maj 201522min

20 VC 034: 250 Investments, AngelList Syndicates and Microsoft with Jon Staenberg

20 VC 034: 250 Investments, AngelList Syndicates and Microsoft with Jon Staenberg

Jon Staenberg is one of the most experienced venture capitalists in the Pacific Northwest, having made over 250 startup investments and having raised two funds totaling over $100 million. Jon's invest...

7 Maj 201525min

20 VC 033: The Pros and Cons of Venture Capital, Atomico and Entrepreneurship with Chris Dark, President International @ C2FO

20 VC 033: The Pros and Cons of Venture Capital, Atomico and Entrepreneurship with Chris Dark, President International @ C2FO

Quote of the Day: “We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard." John F. Kennedy Chris Dark is President International at C...

4 Maj 201525min

20 VC 032: Inside Y Combinator with Nicolas Michaelsen, Founder @ AirHelp

20 VC 032: Inside Y Combinator with Nicolas Michaelsen, Founder @ AirHelp

In today's show I am joined by the immensely talented Nicolas Michaelsen, Founder & CMO at AirHelp, the go to place if you have grievances during air travel. Nicolas draws back the curtain on the excl...

30 Apr 201517min

20 VC 031: Investing in Gaming, Luxury Goods and Disruption with Maha Ibrahim, General Partner @ Canaan Partners

20 VC 031: Investing in Gaming, Luxury Goods and Disruption with Maha Ibrahim, General Partner @ Canaan Partners

Maha Ibrahim is General Partner at Canaan Partners. Maha is renowned in the venture industry for her ability to to spot technology trends extremely early, proven through Maha being one of the 1st inve...

27 Apr 201521min

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