143: The Appearance of Power | Tanner Guzy

Every time I bring up a conversation about style as it relates to masculinity, I'm met with hesitation because, "real men don't care about what they wear." And, while that sounds good to say, it just isn't true. If it were, we'd all walk around naked or a baggy t-shirt and sweat pants everywhere we go.

Besides, your style is a powerful tool in building influence, gaining confidence, and creating opportunities for yourself. My guest today is my good friend, Tanner Guzy with Masculine Style. I've learned more from him about what I wear, what it says about me, and how it's perceived by others in the last couple years than I have the rest of my life. And while it's hard to quantify the results dressing well produces, there's no doubt there's a connection between what I look like and my income, confidence, and influence.



SHOWNOTES

• 
The difference between power and appeal
• How your clothing communicates to others
• Tactics vs. strategy in what you wear
• The 3 style archetypes
• 6 factors to choosing your style
• How to focus on meaning versus just looking good
• Where confidence stems from
• How to improve your style without having to wear a suit
• How to maintain practically and still look good
• How to overcome the need for validation in the way you look
• How to develop and maintain influence with others
• Why every man should focus on improving his style



TANNER GUZY

Gentlemen, my guest today is my friend Tanner Guzy. Tanner and I met years ago. In fact, he was the second guest I ever had on the show.

I used to balk at the idea of dressing well because I thought it was more about what's inside a man than what he's wearing. And, while there is validity to that, our style says a lot about who we are.
Tanner is a deep thinker (which I appreciate) and goes well beyond how to wear a suit and what shoes go best with what pants. He delves deep into the why and the psychology of what we wear and how it produces results in our lives.

And, that's what we're all about here - producing results. And, if I can take learn just one thing about what I wear that will help me in my life, you can bet that I'm going to do it. Tanner is going to show us how.

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