#67 Marketing Privacy in Web3: Lessons from Holonym & Silk with Yean Ketelers

#67 Marketing Privacy in Web3: Lessons from Holonym & Silk with Yean Ketelers

Hello everyone, today's guest is Yan, CMO at Human Tech. Yan has 8+years of experience working on web3 infrastructure, leading GTM teams at Polkastarter, Venly and Delta.


a TL;DR

  • Introduction & Role in Web3 – Overview of Holonym and Silk, and what makes them different from other wallets.

  • Proof of Personhood – What it is, why it matters, and how it’s being marketed to users.

  • Marketing Strategy – Challenges of competing in a saturated wallet market, strategies used for B2B vs B2C, and the importance of storytelling and education.

  • User Growth & Community – How Silk reached 150K users

  • Future Outlook – Lessons learned from marketing privacy/security products, upcoming plans for Silk V2

* and more.


Get in touch:


Human tech - linktr.ee/human.tech

Yan - https://www.linkedin.com/in/yan-ketelers/


Follow us:


Twitter ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠⁠⁠

LinkedIn -⁠⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠⁠⁠

Farcaster - ⁠⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠⁠

Alexandra -⁠⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠

Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠

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