179. How to Tell Stories so Good Your Brand Sells Itself ft. Brendan Kane

179. How to Tell Stories so Good Your Brand Sells Itself ft. Brendan Kane

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart


What’s up, Rock Nation! Today we’re joined by Brendan Kane - author, speaker, and founder of Hook Point, who’s helped brands like Taylor Swift and MTV generate billions of views through storytelling.


In this episode, we dive into why storytelling is the #1 skill for creators in 2026, how to craft viral formats, and how to turn attention into income.


If you’re a creator or founder looking to master storytelling and grow your brand, this one’s a must-listen.


Want to go deeper on what Brendan shared today?


Grab a FREE copy of his latest book and discover the proven system behind 60+ billion views 👇

https://hookpoint.com/505


Inside, you’ll learn:

•⁠ ⁠How to engineer viral storytelling, not hope for it

•⁠ ⁠The repeatable formula used to generate over 100 million followers

•⁠ ⁠The psychological patterns that make people stop scrolling and start paying attention


Connect with Brendan:

📱 instagram.com/brendankane

🎥 youtube.com/brendankane

🌐 hookpoint.com


SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report


Join our Discord! https://discord.gg/xgEAzkqAvs


Kostas' Lightroom Presets

https://www.kostasgarcia.com/store-1/p/kglightroompresetsgreece


COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.the505podcast.com/BFIGGYSFXPACK


Timestamps:

0:00 – Intro

1:03 – Why Storytelling Beats Every Algorithm

4:16 – How to Become a Better Storyteller on Social

6:02 – Why Social Media Rules Don’t Actually Change

8:53 – Finding the Right Content Format for You

11:27 – Authenticity vs. Imitation: What Audiences Feel Instantly

12:55 – Personal Brand Kickstart

13:19 – The Key Ingredients of a Great Story

17:01 – How Tension Keeps Viewers Hooked

17:46 – The 6 Communication Types That Shape Your Content

22:12 – Why Most Brands Fail to Connect Emotionally

26:20 – How to Script Content That Actually Performs

30:02 – Best Performing Formats for Real Estate, Law & More

31:42 – The General Principle: How to Go Broad Without Selling Out

33:54 – Building Trust Before You Sell

35:58 – Why Views Don’t Equal Sales

37:53 – Turning Attention Into Income

39:30 – Optimizing Your Backend Systems for Growth

42:12 – Production Quality vs. Performance

43:48 – Why You Should Study (Not Compare) Big Creators

48:36 – Viral Content Comparison Challenge

59:34 – Dissecting the “How Do You Know” Format

1:00:17 – What Makes a Low-Production Video Go Viral

1:01:06 – Why Simple Storytelling Still Wins

1:02:55 – How to Build Emotional Hooks into Any Video

1:05:53 – More Viral Content Comparison

1:12:01 – Why the Video Performed Better

1:15:06 – The Golden Triangle

1:15:41 – Comparing 505 Instagram Reels

1:19:04 – The Data Behind Great Hooks

1:20:47 – You’re Not Shadowbanned — You’re Misreading the Metrics

1:22:58 – Hook Point’s Process for Analyzing Formats

1:23:59 – Why Some Hooks Don’t Convert

1:26:11 – Telling Stories That Stick

1:28:32 – Avoiding the Trap of Trend-Chasing

1:29:43 – The Power of Pattern Recognition in Content

1:31:39 – Storytelling ≠ Viral — It’s About Connection

1:33:32 – How to Turn Insights into Actionable Strategy

1:34:23 – What Makes a Great Hook

1:37:36 – Applying Hook Point to Your Own Content

1:39:33 – Final Takeaways with Brendan Kane

1:42:10 – Post-Pod Debrief


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

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TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

Avsnitt(178)

34. How to Take your Sports Videography to the NEXT LEVEL

34. How to Take your Sports Videography to the NEXT LEVEL

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we dive deep into Brayden's process and how he got started in sports videography. He shares stories and gives you insights into this career path. This episode's been a year in the making, and we're excited to finally bring it to you.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check out Brayden's Sports Videography Masterclass here: www.TheCreatorCoach.comDM US ON IG: Bfiggy:https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

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33. HOW JUSTIN ESCALONA WENT AROUND THE WORLD IN 14 DAYS FOR FREE

33. HOW JUSTIN ESCALONA WENT AROUND THE WORLD IN 14 DAYS FOR FREE

Ladies and gentlemen welcome back to another episode of The 505 Podcast!On today's episode, Justin Escalona stops by the studio to talk about his new viral film "LAP AROUND THE WORLD IN 14 DAYS." He talks about how he was able to travel around the world in only 14 days, document the whole journey, and a film about. We also talk about what it was like for him to daily vlog his life, and how he created a million dollar clothing brand from his dorm room. You're going to want to stick around until the end, because he shares a wild story you're going to want to hear.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JUSTIN:"LAP AROUND THE WORLD IN 14 DAYS" Film: https://www.youtube.com/watch?v=uvvyl_hQoB8Insta: https://www.instagram.com/justinescalonaDM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

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32. Ultimate Guide to Getting Hired

32. Ultimate Guide to Getting Hired

Ladies and gentlemen welcome back to another episode of The 505 Podcast!It's about that time of the year when you start looking for a job. We've done the agency route and we've done the freelance route. These are our best tips for you to become as hirable as possible!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

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WHAT'S GOOD ROCKS!! We know we were gone for 2 weeks but we're back! The kids have been busy, but we wanted to try a new series called "Rock Talk" where we just sit down and catch up and fill you guys in on what's been going on in our lives as of late. Let us know what your thoughts are on this new series, because we want to start ripping these more often.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

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Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome our first female guest, Cibelle Levi. Cibelle is a badass portrait photographer, who has shot some of the biggest names in entertainment. Her introspective approach and ability to connect with her subject on an emotional level, often allows her to capture her subject's favorite image of themselves.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT CIBELLE:Insta: https://www.instagram.com/Cibelleleviwww.cibellelevi.comDM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

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29. Navigating Grief as a Content Creator with Tucker Doss

29. Navigating Grief as a Content Creator with Tucker Doss

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome Tucker Doss. This week's episode is a very special one. Tucker has dealt with some of the most unimaginable hardships in the past year. We admire his vulnerability, and despite what he's gone through, he's still so dedicated to spreading positivity through his content.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT TUCKER:Insta: https://www.instagram.com/tuckerdoss/YouTube:  @Tucker Doss TikTok: https://www.tiktok.com/t/ZTdGEh9LH/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

19 Maj 20221h 8min

28. From PRO Hockey to TikTok Agency w/ JT Barnett

28. From PRO Hockey to TikTok Agency w/ JT Barnett

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome JT Barnett! JT is an ex professional hockey player turned entrepreneur, creator, TikTok guru and agency owner. We dive into the many career changes JT has had over the years, creating an adult TikTok content house, and as of most recently, creating a full blown TikTok agency. We've been waiting for this episode for a while and think you guys are going to love it!As always, if you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:BFIGGY: https://www.instagram.com/bfiggy/KOSTAS: https://www.instagram.com/kostasg95/CHASE: https://www.instagram.com/chaseronii/

11 Maj 20221h 5min

27. Run Your Creative Business Like a PRO

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Ladies and gentlemen welcome back to another episode of The 505 Podcast!You asked, and you shall receive. Today's episode is all about business!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

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