13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

In episode 13 of the Outdoor Minimalist Podcast, we are going to talk about how consumers can recognize truthful and transparent product marketing and how businesses can optimize their green stories.

To help me break down and better understand the ins and outs of sustainable product marketing, I’d like to introduce Amanda Winther.

Amanda Winther is a Sustainability Brand Messaging Strategist and Copywriter. Her business, Amanda Winther Creative, helps eco-conscious brands tell their Sustainability Stories transparently and authentically across their digital presence (things like their website and emails). When she's not nerding out about sustainability, you will probably find her outside -- seeking out the best paragliding, hiking and skiing across the Western US. She lives full-time in an airstream trailer with her partner and dog.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

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Lava Linens Discount Code for 15% off your next purchase: OUTDOORMINIMALIST

AMANDA WINTHER WEBSITE: https://amandawinther.com/

AMANDA WINTHER INSTAGRAM: https://www.instagram.com/amanda.winther/?hl=en

AMANDA WINTHER LINKEDIN: https://www.linkedin.com/in/amandawinther/

AMANDA'S ROOTED FRAMEWORK: https://amandawinther.com/about

ROOTED SUSTAINABILITY WORKSHOP (Dec 9th): https://amandawinther.thrivecart.com/rooted-sustainability-story-workshop/

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OTHER EPISODE RESOURCES:

FTC GREEN GUIDE: https://www.ftc.gov/news-events/media-resources/truth-advertising/green-guides

KICKSTARTER COYOSY: https://www.coyosy.com/?fbclid=IwAR0mOSqcYM_C1-Cs-odnIC-VpJso8djAgBnDywUnjbSRZG00NMC_jAKzDoE

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153. How Brands Can Play a More Active Role in the Climate Change Conversation with Ali Wines

153. How Brands Can Play a More Active Role in the Climate Change Conversation with Ali Wines

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152. Are You Voting for the Climate in November? with Kate Gaertner

During October, we are focusing on climate change and climate change policies. While I am not a single-issue voter, aligning who I vote for, no matter the office, with my values is important. As someo...

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151. You're Never Too Old to Start Camping with Lesa McDermont

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In episode 151 of the Outdoor Minimalist podcast, we explore the joy of camping at any age!  Many guests I've had on the show share their experiences from a young age, getting outside and growing up w...

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150. Why More Women are Choosing Wool Underwear with Deanne Buck

150. Why More Women are Choosing Wool Underwear with Deanne Buck

Are there hidden chemicals lurking in our underwear? If you listened to the 10-part Forever Chemicals series we released earlier this year, you'll know that dangerous chemicals like PFAS can enter our...

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149. Sustainable Jungle: Forever Chemicals Interview with Meg

149. Sustainable Jungle: Forever Chemicals Interview with Meg

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148. The Current State of Animal Conservation and Deforestation with Katie Cleary

148. The Current State of Animal Conservation and Deforestation with Katie Cleary

When we talk about what we eat, we often think of our health, but what about the planet's health? In episode 148 of the Outdoor Minimalist podcast, we explore our food system through the lens of anima...

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147. Can Recycled Cork Save Footwear from Synthetics? with Mike Baker

147. Can Recycled Cork Save Footwear from Synthetics? with Mike Baker

Footwear is an area of apparel that is extremely difficult to narrow down to find sustainable options. I’ve interviewed a few footwear makers, including Steven Sashen from Xero Shoes, in some earlier ...

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146. How to Apply Minimalism to Ultralight Backpacking with Glen Van Peski

146. How to Apply Minimalism to Ultralight Backpacking with Glen Van Peski

Have you ever been out on the trail during a backpacking trip and wished you’d left that one thing at home? Maybe you’re looking for ways to lighten your load or you simply are struggling to identify ...

26 Aug 202430min

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