13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

In episode 13 of the Outdoor Minimalist Podcast, we are going to talk about how consumers can recognize truthful and transparent product marketing and how businesses can optimize their green stories.

To help me break down and better understand the ins and outs of sustainable product marketing, I’d like to introduce Amanda Winther.

Amanda Winther is a Sustainability Brand Messaging Strategist and Copywriter. Her business, Amanda Winther Creative, helps eco-conscious brands tell their Sustainability Stories transparently and authentically across their digital presence (things like their website and emails). When she's not nerding out about sustainability, you will probably find her outside -- seeking out the best paragliding, hiking and skiing across the Western US. She lives full-time in an airstream trailer with her partner and dog.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

-----------------------------

Lava Linens Discount Code for 15% off your next purchase: OUTDOORMINIMALIST

AMANDA WINTHER WEBSITE: https://amandawinther.com/

AMANDA WINTHER INSTAGRAM: https://www.instagram.com/amanda.winther/?hl=en

AMANDA WINTHER LINKEDIN: https://www.linkedin.com/in/amandawinther/

AMANDA'S ROOTED FRAMEWORK: https://amandawinther.com/about

ROOTED SUSTAINABILITY WORKSHOP (Dec 9th): https://amandawinther.thrivecart.com/rooted-sustainability-story-workshop/

-----------------------------

OTHER EPISODE RESOURCES:

FTC GREEN GUIDE: https://www.ftc.gov/news-events/media-resources/truth-advertising/green-guides

KICKSTARTER COYOSY: https://www.coyosy.com/?fbclid=IwAR0mOSqcYM_C1-Cs-odnIC-VpJso8djAgBnDywUnjbSRZG00NMC_jAKzDoE

Avsnitt(282)

47. Conscious Consumption with Canine Companions with Briahna Hendey

47. Conscious Consumption with Canine Companions with Briahna Hendey

In episode 47 of the Outdoor Minimalist podcast, we get to talk about one of my favorite topics once again: dogs! We have covered a fair number of dog-related topics including trail etiquette, hiking ...

1 Aug 202244min

46. Hunters and Vegans Have More in Common Than You Think with Ben Paige

46. Hunters and Vegans Have More in Common Than You Think with Ben Paige

In episode 46 of the Outdoor Minimalist Podcast, we overview some common talking points a vegan and a hunter may encounter in a conversation together. Unlike most conversations or should I say debates...

25 Juli 202252min

45. Zero Landfill Initiative: How It Started and Where It's Going with Patrice and Justin La Vigne

45. Zero Landfill Initiative: How It Started and Where It's Going with Patrice and Justin La Vigne

In episode 45 of the Outdoor Minimalist Podcast, we get to talk about another exciting initiative! If you listened to last week’s episode, then you know we discussed the 30x30 initiative among several...

18 Juli 202235min

44. What is the 30x30 Initiative? with Lexie Grittlefeld

44. What is the 30x30 Initiative? with Lexie Grittlefeld

In episode 44 of the Outdoor Minimalist Podcast, we discuss the 30x30 Initiative introduced by the Biden Administration. This initiative is essentially a national goal to conserve at least 30% of the ...

11 Juli 202231min

43. How the Overturning of Roe vs. Wade Impacts Us All and What We Can Do About It

43. How the Overturning of Roe vs. Wade Impacts Us All and What We Can Do About It

Within this podcast episode, we discuss topics that may be upsetting or triggering to some listeners. Topics such as abortion, maternal mortality rate, racism, sexism, white supremacy, and white natio...

2 Juli 202240min

42. Is Buying Used Outdoor Gear Worth It?

42. Is Buying Used Outdoor Gear Worth It?

In episode 42 of the Outdoor Minimalist Podcast, we discuss the pros and cons of buying used outdoor equipment. In a few of my earlier episodes, including renting vs buying gear and saving money livin...

27 Juni 202229min

41. Protecting the Fragile Plants of Desert Landscapes with Jessica Esplin

41. Protecting the Fragile Plants of Desert Landscapes with Jessica Esplin

In episode 41 of the Outdoor Minimalist Podcast, we get to talk about plants. More specifically, we do a deep dive into plants within a desert ecosystem and how to recreate in a way that respects the ...

20 Juni 202232min

40. Becoming Minimalist: Downsizing for Life with Aaron Owens Mayhew

40. Becoming Minimalist: Downsizing for Life with Aaron Owens Mayhew

In episode 40 of the Outdoor Minimalist Podcast, we discuss the process of becoming minimalist. Minimalism is very much an individual journey, but many people will experience overlapping challenges an...

13 Juni 202227min

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