#485: Inside MANSCAPED’s Members Only Rewards: How Emotional Loyalty Fuels the Brand’s Growth

#485: Inside MANSCAPED’s Members Only Rewards: How Emotional Loyalty Fuels the Brand’s Growth

Send us a text In the latest edition of Loyalty360’s Leaders in Customer Loyalty: Brand Stories series, Tara Roth-Sterger, Senior Loyalty Program Manager at MANSCAPED, shared insights into the brand’s journey and its customer-first approach. Founded in 2016 by Paul Tran, MANSCAPED has grown from a men’s below-the-waist grooming company into a global leader in men’s personal care, expanding into beard, skincare, and grooming products. Tara discussed the launch of the brand’s new Members Only R...

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Donatos’ Revamped Loyalty Program Gets Personal

Donatos’ Revamped Loyalty Program Gets Personal

Send us a textErin Corrigan is the Digital Marketing Manager at Donatos, an Ohio-based pizza delivery restaurant franchisor that has nearly 200 locations in 10 states, with the majority of locations in Ohio.Donatos won a Silver award at the recent Loyalty360 Awards in the Customer Insights and Metrics category, and Loyalty360’s Mark Johnson had the chance to speak with Corrigan about their recent rewards and engagement campaigns.Click HERE to read the feature article on Donatos.

28 Jan 202118min

Teriyaki Madness Gets Ahead of Loyalty Curve with New Technology

Teriyaki Madness Gets Ahead of Loyalty Curve with New Technology

Send us a textJodi Boyce is executive vice president of the fast-casual Denver-based teriyaki franchise, Teriyaki Madness, which features a Seattle-style teriyaki menu with nearly 95 locations in the U.S.Teriyaki Madness has leveraged its loyalty program to thrive amid the pandemic by increasing sales and customer retention. The program's success can be seen in that loyalty members spent an average of 16% to 19% more per order than non-loyalty members.Click HERE to read the feature article.

25 Jan 202120min

Team Engagement is Key to The GIANT Company’s Loyalty Launch

Team Engagement is Key to The GIANT Company’s Loyalty Launch

Send us a text The GIANT Company is a U.S. supermarket chain that operates 186 stores in, Pennsylvania, Maryland, Virginia, and West Virginia. They operate full-scale supermarkets under the GIANT and MARTIN’S banners, along with small-scale urban stores known as GIANT Heirloom Markets and offers online grocery services through its GIANT Direct and MARTIN’S Direct banners At the recent 2020 Loyalty360 Awards, The GIANT Company took home awards in the Business Transformation and Employee Engage...

20 Jan 202129min

Consumer Community Grows Veggies Made Great Brand

Consumer Community Grows Veggies Made Great Brand

Send us a textVeggies Made Great's goal is to inspire people to love eating veggies by creating high-quality, delicious, and nutritionally smart, veggie-rich foods that are ready to eat and available everywhere.Loyalty360's Mark Johnson recently spoke with Christine Luongo, Senior Brand Manager for Veggies Made Great, which recently took home a Silver at the 2020 Loyalty360 Awards in the Customer Engagement and Advocacy category in partnership with Vesta.

19 Jan 202124min

Domino’s Relies on Product Insurance to Build Customer Loyalty

Domino’s Relies on Product Insurance to Build Customer Loyalty

Send us a text Vanessa Peña is the program leader of the digital experience at Domino’s, which is one of the world’s leading QSR brands in the pizza sector. Domino’s took home a gold in the CX Strategy category at the recent 2020 Loyalty360 Awards program, an award that honors the overall goals of a brand strategy to it build customer loyalty and achieve its customer loyalty goals. Loyalty360 CEO Mark Johnson spoke with Peña about Domino’s current brand strategies and what the future looks li...

13 Jan 202110min

LEGO Goes After a Lifetime of Loyalty

LEGO Goes After a Lifetime of Loyalty

Send us a text Jason Whiting is Director of the Global VIP Program at LEGO, one of the most popular and widely used toys in the world and an internationally recognized brand. The LEGO Group is a privately held company based in Denmark, and the company is owned by the original family who founded it in 1932. LEGO recently won a Platinum award in the Incentive and Reward Design at the 2020 Loyalty360 Awards in its partnership with Oracle. Mark Johnson, CEO of Loyalty360, recently spoke with Whit...

12 Jan 202126min

19 Crimes Breaks the Rules to Win Loyalty Program Design Award

19 Crimes Breaks the Rules to Win Loyalty Program Design Award

Send us a text Ashley Beckman is the global brand manager at Treasury Wine Estates, which is the maker of 19 Crimes wines and spirits, which was the Platinum award winner in the Loyalty Program Design category at the recent 2020 Loyalty360 awards. Treasury Wine Estates is an Australian global winemaking and distribution business with headquarters in Melbourne. It was formerly the wine division of international brewing company Foster’s Group Mark Johnson of Loyalty360 recently spoke with Beckm...

5 Jan 202118min

Alan Magee, Church’s Chicken

Alan Magee, Church’s Chicken

Send us a textMark Johnson, CEO of Loyalty360, had the chance to talk with Alan Magee, Vice President of Digital Marketing for Church’s Chicken. Church's Chicken is an American chain of fast food restaurants specializing in fried chicken, also trading outside North America as Texas Chicken or Church’s Texas Chicken.Watch the video here: https://www.youtube.com/watch?v=6pv9n7vfD7U

4 Jan 202123min

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