774 | Paid Ad News from the EDGE | Week of 10.27.25

Welcome back to another episode of news from the EDGE! The August 2024 core update has been rolled out! Primary intentions of the update are to reward high quality content and diminish low-value ranki...

22 Aug 202435min

This week's guest is the CEO of Team Odeon, Ori Zilbershtein. With a diverse background in business spending development, marketing technology, and SEO, Ori specializes in finding ways to elevate thos...

21 Aug 202440min

Google is upgrading its Local Service Ads, introducing an auto-select photos feature to display in businesses ads, with aims to enhance effectiveness and rankings. To fully take advantage, advertisers...

15 Aug 202430min

Welcome back Founder of Flying Cat, Maeva Cifuentes. Maeva and Flying Cat recently published a report analyzing the extent to which different levels of AI-generated content impact content performance....

13 Aug 202442min

Google announces they will be hitting advertisers with a 2.5% service fee for ads run in Canada starting in October. Advertisers, be sure to keep an eye on your geographic targets to avoid these fees ...

7 Aug 202441min

Patrick Hathaway is the Co-Founder of the revolutionary website crawler Sietbulb. The two-time winner of the best search software tool, Sitebulb makes technical SEO audits effortless and affordable. O...

6 Aug 20241h 14min

This week's guest is Maeva Cifuentes, founder of the Barcelona-based agency, Flying Cat. Maeva's expertise also goes beyond the agency, working as an SEO marketing strategist for many major brands. Wi...

2 Aug 202439min

Join us for episode 700 of EDGE of the Web! We're grateful for each and every listener who keeps us motivated to push out new content each and every week, so raise a glass as episode 700 gets underway...

30 Juli 202446min