Starbucks Chairman & CEO Brian Niccol Talks Turnaround Plan
Bloomberg Talks30 Okt 2025

Starbucks Chairman & CEO Brian Niccol Talks Turnaround Plan

Starbucks Corp. Chief Executive Officer Brian Niccol says the "Back to Starbucks" plan is working to drive sales and improve service. Sales at established locations rose 1% in the most recent quarter. He talks about renovating restaurants, how more customers are adding protein to their drinks and growing the business in China. He speaks to Bloomberg's Romaine Bostick.

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