601: The Couple Who Built a 9-FIGURE Brand While Working Full-Time Jobs | Natalie Holloway

601: The Couple Who Built a 9-FIGURE Brand While Working Full-Time Jobs | Natalie Holloway

Natalie Holloway turned a $5,000 side hustle into Bala — a globally recognized fitness brand worn by millions and backed by Mark Cuban and Maria Sharapova. In this interview, the Bala co-founder breaks down how she and her husband Max bootstrapped the brand from their garage to $20M+ in sales, weathered near-bankruptcy after the post-COVID crash, and rebuilt into a nine-figure company with 20+ products and collaborations with brands like Spanx and Pucci. From surviving massive layoffs to mastering profitability and rebuilding from the ground up, this is a raw, unfiltered look at what it takes to build, lose, and rebuild a modern fitness empire. What you’ll learn from this interview: • How Bala grew from a $5K side hustle to a nine-figure global brand • The story behind their $900K Shark Tank deal with Mark Cuban & Maria Sharapova • What really happened after the COVID fitness boom — and how they recovered • The leadership lessons from scaling a 30-person team down to 3 and back again • How to manage co-founding a company with your partner without burning out • The strategy behind Bala’s collaborations with Spanx and major lifestyle brands • How to protect your IP, handle copycats, and stay focused on innovation • Why Natalie is now mentoring founders and writing The Bala Playbook to share hard-won lessons By the end of this interview, you’ll walk away with a roadmap for building a resilient, profitable, and enduring brand — and the mindset to navigate every high and low along the journey. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠https://your.omnisend.com/foundr⁠⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠https://www.foundr.com/startdollartrial⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠ → Already have a store? Apply here → ⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠https://www.instagram.com/nathanchan⁠⁠ LinkedIn → ⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠ CONNECT WITH NATALIE HOLLOWAY Website → https://shopbala.com/ Instagram → https://www.instagram.com/natalieholloway/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠https://bit.ly/2uyvzdt⁠⁠ Website → ⁠⁠https://www.foundr.com⁠⁠ Instagram → ⁠⁠https://www.instagram.com/foundr/⁠⁠ Facebook → ⁠⁠https://www.facebook.com/foundr⁠⁠ Twitter → ⁠⁠https://www.twitter.com/foundr⁠⁠ LinkedIn → ⁠⁠https://www.linkedin.com/company/foundr/⁠⁠ Podcast → ⁠⁠https://www.foundr.com/podcast

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309: Mighty Networks Founder is Fueling the Passion Economy by Creating Opportunities for Online Course Creators

309: Mighty Networks Founder is Fueling the Passion Economy by Creating Opportunities for Online Course Creators

Gina Bianchini has always loved working with creators. That’s why she co-founded Ning, an online platform for people and organizations to create custom social networks, with Marc Andreessen in 2005. E...

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308: How Henrik Werdelin Built a 9-Figure Subscription Box Business for Dogs

308: How Henrik Werdelin Built a 9-Figure Subscription Box Business for Dogs

Henrik Werdelin has never been about chasing money, power, or fame. Instead, his focus has always been on creating cool things with people he enjoys being around. That’s exactly how BarkBox, now one o...

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307: Basecamp’s David Heinemeier Hansson On What A Productive Workplace Should Look Like

307: Basecamp’s David Heinemeier Hansson On What A Productive Workplace Should Look Like

As we start thinking about re-opening our businesses and offices after Covid-19, many people are wondering what the new “normal” will look like. While co-founder of Basecamp David Heinemeier Hansson d...

2 Juni 202059min

306: From Myspace To Jam City: Chris DeWolfe Breaks Down His 25 Years Of Experience As An Entrepreneur

306: From Myspace To Jam City: Chris DeWolfe Breaks Down His 25 Years Of Experience As An Entrepreneur

Chris DeWolfe excels at creating massive user bases—a skill he has demonstrated with two companies you’ll likely recognize: Myspace and Jam City. After DeWolfe launched the biggest social network of i...

26 Maj 202052min

305: Dropbox’s Drew Houston on Continuous Learning, Decision Making, and Fixing the Way We Work

305: Dropbox’s Drew Houston on Continuous Learning, Decision Making, and Fixing the Way We Work

By now, the story is legend. When Drew Houston boarded a bus from Boston to New York and discovered that he had—yet again—forgotten to bring his thumb drive, he was frustrated. So frustrated that he s...

19 Maj 202041min

304: Alex Osterwalder On Why Products, Technology, And Price Aren’t Enough To Keep Your Company Competitive

304: Alex Osterwalder On Why Products, Technology, And Price Aren’t Enough To Keep Your Company Competitive

Alex Osterwalder is primarily known for developing the Business Model Canvas, a template that helps startups develop and document new or existing business models. In this interview, Osterwalder shares...

19 Maj 20201h 1min

303: Ballsy’s Adam Hendle Talks Community Engagement, Customer Acquisition, And Leaning Into The Pandemic

303: Ballsy’s Adam Hendle Talks Community Engagement, Customer Acquisition, And Leaning Into The Pandemic

Adam Hendle’s company, Ballsy, is eye-catching and humorous, which are some of the most defining characteristics of the brand. But that doesn’t mean he doesn’t take his business seriously. On the cont...

12 Maj 202053min

302: Serial Ecommerce Entrepreneur Rory Boyle On How He Survived (And Thrived) During The Pandemic

302: Serial Ecommerce Entrepreneur Rory Boyle On How He Survived (And Thrived) During The Pandemic

All three of Rory Boyle’s ecommerce businesses were negatively impacted by Covid-19. But thanks to his strategic—and insanely fast—pivot, two of his companies are now making double the revenue they we...

11 Maj 202057min

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