The Early Stage Startup Journey with Caccao’s Gustavo Ruiz and Gustavo Zago

The Early Stage Startup Journey with Caccao’s Gustavo Ruiz and Gustavo Zago

In this episode of Brazil (is not) for Beginners, Isaac Matzner hosts Gustavo Ruiz and Gustavo Zago, the co-founders of Caccao, an early-stage startup that combines AI with relationship intelligence to increase companies sales and growth. This is an open conversation with two entrepreneurs who are in the midst of their journey, who recently pivoted their thesis and who are searching to find product market fit. Gus and Zago pull back the veil what it is like to be an entrepreneur and to try to build something from zero. They talk about the risks and decisions that define the startup journey — from launching a product in uncertainty to recognizing when it’s time to pivot. Throughout the conversation, the duo delve into the initial challenges of finding product-market fit, making decisions and building a product and a company. They also reflect on the unique aspects of starting a business in Brazil, including the importance of personal connections and the collaborative nature of the local startup ecosystem.

Other topics include:

  • How to develop and build a strong company culture

  • The importance of balanced leadership

  • Having a team aligned with the company’s stage and goals

  • The role of intuition in decision-making

  • Navigating uncertainty

  • Identifying the right moment to pivot or change direction

  • And lots more…

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Avsnitt(49)

Guilherme Hannud on Finding Empathy and Freedom in the Art of International Trade

Guilherme Hannud on Finding Empathy and Freedom in the Art of International Trade

In this episode of Brazil (is not) for Beginners, Isaac sits down with Guilherme Hannud, international trade veteran, serial entrepreneur, and author — a man who has spent 55 years representing Brazil...

4 Juni 1h 8min

50 Years on the Front Lines of Brazilian Trade with Roberto Giannetti

50 Years on the Front Lines of Brazilian Trade with Roberto Giannetti

In this episode of Brazil (is not) for Beginners, Isaac Matzner sits down with Roberto Giannetti da Fonseca, economist, trade diplomat, and one of the most seasoned voices in Brazilian international t...

7 Maj 1h 14min

Taking Calculated Risks and Building with Purpose with Tsai Chi-Yu

Taking Calculated Risks and Building with Purpose with Tsai Chi-Yu

In this episode of Brazil (is not) for Beginners, Isaac Matzner sits down with Tsai Chi-yu, Founder and CEO of Stay, to discuss his entrepreneurial journey, the lessons he learned working on scaleups ...

2 Apr 1h 11min

Uncorking Brazilian Wine and Its Place in the Global Wine World

Uncorking Brazilian Wine and Its Place in the Global Wine World

In this episode of Brazil (is not) for Beginners, host Isaac Matzner sits down with Alykhan Kareem, co-founder and former CEO of Sonoma Market, Latin America's leading premium wine marketplace, for a ...

5 Mars 1h 14min

Beyond Big Banks: How Sicoob’s Cooperative Model is Helping to Shape the Future of Financial Access in Brazil

Beyond Big Banks: How Sicoob’s Cooperative Model is Helping to Shape the Future of Financial Access in Brazil

Welcome to the new season of Brazil (is not) for Beginners! To kick things off, host Isaac Matzner sits down with Louize Oliveira, Coordinator of Sustainability at Sicoob, one of Brazil’s largest bank...

5 Feb 32min

Season 3 Recap

Season 3 Recap

In this special Season 3 recap of Brazil (is not) for Beginners, we look back on 19 episodes featuring founders, executives, investors, and creators working across Brazil’s most dynamic sectors. Throu...

11 Dec 202532min

Inside Angel Investing with Lucas Lima from LASP Capital

Inside Angel Investing with Lucas Lima from LASP Capital

In this episode of Brazil (is not) for Beginners, Isaac Matzner sits down with Lucas Lima, partner at LASP Capital and experienced angel investor, to explore the many facets of investing in new entrep...

27 Nov 20251h 5min

Corporate Governance in Practice with Alexandre D’Ambrosio

Corporate Governance in Practice with Alexandre D’Ambrosio

In this episode of Brazil (is not) for Beginners, Isaac Matzner hosts Alexandre D’Ambrosio, a lawyer and former executive at major corporations such as Votorantim, Santander and Vale. Together, they e...

13 Nov 202549min

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