The Brand Builder's Playbook // Turning Brand Perception into Pricing Power with Sandeep Seth (Tapestry)
The CMO Podcast31 Okt 2025

The Brand Builder's Playbook // Turning Brand Perception into Pricing Power with Sandeep Seth (Tapestry)

The consumer sets the price. That simple truth reframes how we think about brand strength and its real business impact.

In the third episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Cait Lamberton (Professor of Marketing at Wharton), unpack one of the most powerful—and often misunderstood—outcomes of strong brand building: pricing power.

Our guest this week is Sandeep Seth, Chief Growth Officer at Tapestry (parent company of Coach, Kate Spade, and Stuart Weitzman), who joins the conversation to share lessons from his decades at Procter & Gamble and his current work revitalizing iconic fashion brands. Together, they explore how differentiation, brand love, and consumer perception translate into a brand’s ability to command a premium.

From conjoint analysis to luxury pricing strategies, and from mass-market cosmetics to premium handbags, this episode dives into how pricing becomes both a signal and an outcome of brand strength. Listeners will walk away with fresh insights on how to connect strategy to pricing, reduce price sensitivity, and build long-term brand value.

True pricing power doesn’t come from spreadsheets—it comes from the trust and love consumers place in your brand.

---

Download this week’s worksheet:

Read about upcoming episode topics and guests here: https://bera.ai/podcast/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(418)

Heidi Cooley (Crocs) | Come As You Are

Heidi Cooley (Crocs) | Come As You Are

Heidi Cooley is the SVP and Chief Marketing Officer of Crocs, the iconic shoe company founded in 2002 and known for their signature clog design made from foam with several holes. In 2020, Crocs had $1...

20 Okt 202156min

Brian Rowley (Panasonic) | The Long Game

Brian Rowley (Panasonic) | The Long Game

Brian Rowley is the Vice President of Marketing at Panasonic System Solutions Company of North America. Panasonic is a major Japanese multinational electronics and technology corporation—and it may be...

13 Okt 202156min

Zena Arnold (Kimberly-Clark) | Startup Speeds at a CPG

Zena Arnold (Kimberly-Clark) | Startup Speeds at a CPG

Zena Srivatsa Arnold is the Global Chief Digital & Marketing Officer at Kimberly-Clark, the multinational personal care corporation with brands such as Kleenex, Kotex, Cottonelle, Huggies and many mor...

6 Okt 202154min

Kim Caldbeck (Coursera) | Scaling Learners

Kim Caldbeck (Coursera) | Scaling Learners

Kim Caldbeck is the Chief Marketing Officer at Coursera, one of the largest online learning platforms in the world—and it is only 9-year-old. Kim has been with Coursera for over six years and has been...

29 Sep 20211h 1min

Deena Bahri (StockX) | Make Listening a Strength

Deena Bahri (StockX) | Make Listening a Strength

Deena Bahri is the Chief Marketing Officer at StockX, which is an online marketplace with a unique bid-ask model. StockX’s special formula has rocketed the company to a recent multibillion-dollar valu...

22 Sep 202151min

Michael Smith (NPR) | Legacy Brands Don't Build Themselves

Michael Smith (NPR) | Legacy Brands Don't Build Themselves

Michael Smith is the CMO of NPR, the independent, non-profit media organization that was founded with the purpose to create a more informed public—crucial to every democracy. Previous to this role, Mi...

15 Sep 202148min

Office Hours | Advertising in a Cookieless World

Office Hours | Advertising in a Cookieless World

In our inaugural episode of Office Hours, Jim is joined by Tanneasha Gordon, Partner / Principal at Deloitte & Touche, and Kelly Leger, Partner Managing Director at Deloitte Digital, to answer your qu...

8 Sep 202150min

Coming on Wednesday - Office Hours!

Coming on Wednesday - Office Hours!

Introducing a new series to The CMO Podcast, ‘Office Hours!’ In each episode of this show, Jim will be joined by experts to discuss a trending topic in marketing. Not only will they go in-depth on the...

2 Sep 20211min

Populärt inom Business & ekonomi

framgangspodden
varvet
svd-tech-brief
rss-jossan-nina
rss-borsens-finest
badfluence
rss-svart-marknad
uppgang-och-fall
avanzapodden
fill-or-kill
bathina-en-podcast
rss-inga-dumma-fragor-om-pengar
tabberaset
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-dagen-med-di
lastbilspodden
24fragor
borsmorgon
kapitalet-en-podd-om-ekonomi
bilar-med-sladd