The Flower Podcast12 Juni 2025

Authenticity: The Florist's Path to Confidence, Clarity, and Community with Elizabeth Hodges, Philo Floral

In this episode of The Flower Podcast, Elizabeth Hodges, owner of Philo Floral in Greenville SC., opens up about the powerful mindset shift that helped her build a business rooted in authenticity. We explore how understanding generational values—from Gen Z's focus on connection and transparency to older generations' appreciation for experience—can change the way you approach wedding consultations and client relationships.

Elizabeth also shares her thoughts on taking ownership of your growth, letting go of the need to be liked by everyone, and the importance of putting on blinders when it's time to focus. We dive into how contracts provide security during uncertain times, the role planners play in her business, and why supporting local flower growers matters now more than ever.

A big thanks to our sponsors, The Gardener's Workshop—helping flower farmers grow smarter with tools, seeds, and courses rooted in real experience—and the Association of Specialty Cut Flower Growers, a community that supports and connects flower growers at every stage.

This conversation is packed with honest insights and practical wisdom for anyone growing a flower-based business. Whether you're just starting out or reevaluating where you're headed, this episode will inspire you to lead with intention—and grow with confidence.

Learn more about today's episode and all of our past guests by visiting TheFlowerPodcast.com.

Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more!

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Grit, Growth, and the Real Work Behind Flower Farming with Lyndsay Biehl-Mercer and Shannon Allen

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18 Dec 20251h 15min

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4 Dec 20251h 24min

Rethinking Growth with Lindsey Mizock of Pompelmo Floral

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13 Nov 20251h 12min

The Science and Art of Plant Breeding with Dr. Keith Hammett

This week, Scott explores the intersection of science and artistry in the world of flower breeding. Dr. Keith Hammett, New Zealand's leading ornamental plant breeder, shares his passion for developing...

30 Okt 20251h 11min

Starting Fresh with Galena Berkompas, Micro Flower Farm

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16 Okt 20251h 8min

What Is Your Most Important Tool: Madeline Hooper of Gardenfit

What Is Your Most Important Tool? Madeline Hooper has such a great story. After years in public relations, competing as a ballroom dancer, and teacher she turned her focus to gardening and helping oth...

2 Okt 20251h 4min

Planning for Profit with Jenny Marks, Trademarks Flower Farm

My guest today is Jenny Marks from Clifton Springs New York, a grower and educator who has built her business from the ground up. Jenny runs Trademarks Flower Farm, a productive one-acre farm celebrat...

18 Sep 20251h 2min

Fleurs de Villes: Celebrating Floral Artistry and Opportunity with Tina Barkley

In this episode of The Flower Podcast, Scott is joined by Tina Barkley, co-founder of Fleurs de Villes. With more than 25 years in creative industries, Tina has built a career around bringing beauty, ...

4 Sep 202550min