Family Business: Started tax preparation as a mom-and-pop operation, now 1,000 virtual locations.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Mowbray and Cherina Rowand.

🎙️ Interview Summary: Mowbray & Cherina Rowand Purpose of the Interview

To showcase the entrepreneurial journey of Mowbray and Cherina Rowand, co-founders of The Rowand Group and One Stop Taxes, the largest Black-owned virtual tax preparation service in America. The interview highlights their business evolution, scaling strategies, community impact, and the creation of the Black Tax Festival.

🧭 Interview Outline 1. Background & Origins

Both from Memphis, Tennessee; met in high school.
Started tax preparation in 2010 as a mom-and-pop operation.
Transitioned from brick-and-mortar to virtual model by 2015.

2. Business Philosophy

Entrepreneurship is defined as service to others.
Mowbray is the visionary; Cherina is the implementer.
Emphasis on scaling with structure: legal, accounting, HR.

3. One Stop Taxes

Grew from a single office to over 1,000 virtual franchise locations.
Offers free training, no startup costs, and shared revenue model.
Built a platform allowing clients to submit documents and sign remotely.

4. Virtual Tax Model

Designed for convenience and accessibility.
Clients and tax preparers never need to meet in person.
Platform includes document upload, e-signature, and cloud storage.

5. Franchise & Training

Learning Management System (LMS) for onboarding.
Training includes tax prep, customer acquisition, and platform use.
Strategic partnerships with local businesses (e.g., dealerships, daycares).

6. Black Tax Festival

Annual event held in Atlanta (Oct 16–18).
Combines networking, education, and recognition.
Includes IRS updates, business workshops, and the Titan Awards.
Open to all entrepreneurs, not just tax professionals.

7. Expansion & Diversification

Own restaurants in Memphis and the Dominican Republic.
Franchised Fat Tuesday and Esco Restaurant (did \$1M in first 6 weeks).
Own a yacht for rental experiences in the DR.
Plans to develop a restaurant strip near FedExForum in Memphis.

💡 Key Takeaways

Vision + Execution = Growth: Their complementary roles fuel business success.
Virtual is Scalable: Transitioning to virtual allowed exponential growth.
Community Impact Matters: Black Tax Festival fosters education and recognition.
Diversification is Strategic: Restaurants and real estate expand their brand.
Mentorship & Learning: They study successful entrepreneurs like Tilman Fertitta.
Faith & Family Drive: Their journey is rooted in love, planning, and purpose.

🗣️ Notable Quotes

“Entrepreneurship means being a servant to other people.”
“The same thing that works at \$1M doesn’t work at \$15M.”
“We had to fire ourselves from some jobs and hire professionals.”
“We built a platform where you can do taxes from your couch.”
“We started before social media—we know belly-to-belly marketing.”
“Recognition matters—people don’t get it at home or work.”
“We’re trying to bridge the wealth gap through proper paperwork.”
“We bought a yacht in the Dominican Republic to rent for experiences.”

#SHMS #STRAW #BEST

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

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Financial Tips: He created tools for financial success, estate planning, and long-term wealth building.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Joaquin Wallace. 🎯 Purpose of the Interview To explore Dr. Wallace’s groundbreaking work in financial literacy, particularly his concept of the “financial genetic code”, and to promote his book Generational Wealth Begins with Generational Knowledge. The interview aims to empower marginalized communities with tools for financial healing, literacy, and long-term wealth building. 🗝️ Key Takeaways 1. Background & Recognition Dr. Wallace is a recipient of the Wells Fargo Living History Makers Award. Featured in the Contemporary Black Biography series. Former college basketball coach and educator with a strong focus on discipline and mentorship. 2. Seven-Stage Generational Wealth Model Outlined in his book, the model includes: Internal/External Ecosystem – influences from family, community, and environment. Financial Genetic Code – inherited financial narratives and behaviors. Financial Healing – reprogramming harmful financial habits. Financial Edification – literacy and inclusion. Financial Well-being – stability and health. Generational Knowledge – estate planning, insurance, long-term care. Generational Wealth – successful transfer of assets. “Without financial well-being, there is no generational wealth.” 3. Financial Genetic Code A trademarked concept by Dr. Wallace. Unlike DNA, it can be rewritten through education and therapy. Influenced by early experiences, family habits, and community norms. Examples include “scar tissue narratives” (trauma from past financial events). 4. Credit & Financial Literacy Credit score is critical but misunderstood. Utilization rate should be under 30%. Payment history and inquiries significantly affect scores. Many people are unaware of the difference between consumer scores and business scores. 5. Barriers to Financial Growth Lack of trust in financial systems due to past trauma. Misinformation passed down from family and community. Zip codes and overleveraging can impact loan approvals. Financial professionals may unknowingly transfer their own biases to clients. 6. Role of Financial Professionals Dr. Wallace identifies five key roles: Financial Educator Financial Counselor Financial Therapist Financial Advisor Financial Planner He emphasizes matching individuals with the right professional based on their needs and emotional readiness. 7. Book Insights Generational Wealth Begins with Generational Knowledge is an Amazon bestseller. Includes self-assessments after each chapter. Designed for both professionals and everyday readers. Encourages readers to identify their financial stage and take actionable steps. 💬 Notable Quotes “You are your credit score.” “Inherited financial narratives create encoded financial behaviors.” “Any answer sounds correct if you don’t ask the right question.” “Consistency creates consistent outcomes.” “Financial literacy is not the end-all—it’s just one piece of the puzzle.” “We do what we know. If we don’t know, we just continue to do.” 📌 Final Thoughts Dr. Joaquin Wallace offers a transformative framework for understanding and improving financial behavior, especially in underserved communities. His concept of the financial genetic code bridges psychology, education, and economics, making financial wellness more accessible and actionable. #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

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