Top 5 App Monetization Trends You Can’t Ignore for 2026

Top 5 App Monetization Trends You Can’t Ignore for 2026

Struggling to grow your app’s revenue in 2025?

In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights.

We’re joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth in 2026, from premium pricing and smarter packaging to hybrid monetization models and beyond.

If you’re stuck or searching for new ways to monetize your app, this is a must-watch episode that shows exactly what’s working right now.

You will discover:

✅ The 5 biggest monetization trends shaping the app industry in 2026

✅ Why premium pricing is the new normal (and users are okay with it)

✅ How smart pricing & packaging boost conversions and ARPU

✅ Why app-to-web checkout is becoming a growth weapon

Learn More:

Connect with Daphne:

https://growthwaves.substack.com/

https://daphnetideman.com/

You can also watch this video here: https://www.youtube.com/live/0WESZA_fj_A

Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!We’d love to tell you more... but you’ll have to register for the November 18 online event to find out what’s shaping the future of marketing. 👀 https://shorturl.at/gmZog

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
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Twitter: ⁠@App Masters
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Avsnitt(982)

How to Grow an App to 7-Figures

How to Grow an App to 7-Figures

Steve's been kidnapped! And his ransom is $1M! So Steve contacted his friend, Alon Waller, from Bluethrone and asked him to host an EMERGENCY App Masters show in which you guys and he will grow an app valuation to $1M Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

20 Juni 20221h 11min

How to Increase AdMob eCPM for Mature Apps (Part 3/3)

How to Increase AdMob eCPM for Mature Apps (Part 3/3)

Have over a million downloads for your apps? You will discover how to increase your AdMob eCPM for mature apps. You will discover: - Why mediation plays a more important role in mature apps - Why you should be optimizing for formats, devices and GEOs - Waterfall vs bidding strategies Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

15 Juni 202213min

LTV of Subscription Plans

LTV of Subscription Plans

In part 2 of our live stream with Vitaly Davydov, you will discover the lifetime value (LTV) and average retention rate of subscription plans (weekly, monthly, yearly, etc). You will also discover the difference between RevenueCat and Adapty and we audit a PDF scanner and meal planner app. Download Adapty's State of iOS Subscriptions Report: https://adapty.io/resources/state-of-ios-in-app-purchases-2021 Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

13 Juni 202239min

Mobile Paywall Personalization & Optimization

Mobile Paywall Personalization & Optimization

Discover the best ways to optimize your app's paywall to increase your subscription rate. You will discover... - Average subscription price - Free trials analytics and benchmarks - Subscription retention - LTV benchmarks - Billing issues benchmarks Learn More: https://adapty.io/ https://adapty.io/resources/state-of-ios-in-app-purchases-2021 https://ru.linkedin.com/in/iwitaly Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

13 Juni 202228min

How to Increase AdMob eCPM for Growth Apps (Part 2/3)

How to Increase AdMob eCPM for Growth Apps (Part 2/3)

Discover how to increase your AdMob eCPM for apps in the growth stage. In this video, we cover: - Why you should enable competitors' ads - Make sure your show rate is above 60% - Should you choose waterfall vs bidding during mediation? Earn more from AdMob with AppBroda: https://www.appbroda.com/ Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

8 Juni 202212min

Google Play ASO & Mobile Search SEO

Google Play ASO & Mobile Search SEO

Todays live stream is a solo episode where you will discover Google’s most recent UI change that is causing a big impact on branded downloads. Also, you'll discover how to optimize your ASO for mobile search SEO. App Audits: https://apps.apple.com/mx/app/waiorkids-world/id1510444185 https://play.google.com/store/apps/details?id=com.kassisgaming.barrelrider Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

6 Juni 20221h 4min

How to Grow on Instagram 2022 - The Fast & Organic Method

How to Grow on Instagram 2022 - The Fast & Organic Method

Discover how to grow on Instagram in 2022 - the fast and organic way! You will also discover why it's important to grow on Instagram and how to automatically turn these followers into customers. HOW IT WORKS Simplygram grows Instagram accounts using the mother-child method. In summary, they spin up lots of organic accounts that they work with to send out mass DMs using their special AI learning system, their experts then manage your account to grow it organically, all within Instagram's T&C’s, promoting your IG page in order to generate followers, likes and comments. Get 10% off when you sign up: https://simplygram.com/?discount=10-percent-lifetime&a_aid=va&chan=appmasters2022 Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

2 Juni 202211min

Is Marketing Ethical?

Is Marketing Ethical?

In part two of our live stream with Taylor Gobar, Head of Growth at Bloom, we talk about whether marketing is ethical or just persuasive tactics to get people to buy things they don't need. Also, you'll discover how Taylor has uses her past experiences in affiliate marketing into the mobile app space. Lastly, you don't want to miss our app audits because you will discover some monetization tricks and important UI lessons. https://apps.apple.com/app/id1458930889 https://apps.apple.com/us/app/mindgarden-smiling-mind/id1588582890 Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

30 Maj 202253min

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