Johann Nowak: Why La Soledad Could Be Palma’s Next Art Hub

In this episode we sit down with Berlin gallerist Johann Nowak, the driving force behind Art District Palma in La Soledad. Johann has spent the past few years acquiring former workshops and houses in this overlooked neighbourhood, and transforming them into a growing cluster of galleries, studios, bakeries, and public cultural spaces.

We talk about how he first discovered La Soledad, why the area’s everyday life matters just as much as the art, and the importance of keeping the neighbourhood accessible to locals rather than shaping it into a tourist zone. Johann shares the long-term philosophy behind building a cultural district: patience, infrastructure, and meaningful relationships between artists, curators and communities.

We also hear stories from the street paella festivals, the independent radio station broadcasting from the barrio, and the early days of Berlin-Mitte that helped shape Johann’s approach. This is a conversation about art as community, place-making, and the slow, deliberate work of bringing something new to life in Palma.

Visit artdistrictpalma.com

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