Should Entrepreneurs Sell Courses?

Should Entrepreneurs Sell Courses?

In this episode, Neil and Eric explore the real ROI of selling online courses — from how tripwire offers drive conversions to the difference between being a “course creator” and using courses to build brand authority. They share a viral YouTube case study revealing how great packaging and craftsmanship fuel growth, discuss why going live is essential as YouTube evolves, and debunk the myths around AI SEO and “geo” optimization hype. TIMESTAMPS (00:00) Why you shouldn’t give up on courses (04:11) Tripwire offers and customer acquisition (08:00) Course creation vs. community building (20:13) YouTube craftsmanship and virality (31:02) The truth about AI SEO and geo optimization 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ https://www.youtube.com/@neilpatel

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Most New Hires Are Dead Weight Without These Two Things

Most New Hires Are Dead Weight Without These Two Things

In this episode, hosts Neil and Eric break down why AI fluency is becoming a non negotiable skill for marketers and operators. They discuss shrinking headcount, rising revenue per employee, the return...

15 Jan 22min

The P*rnhub Email Recap Marketing Strategy

The P*rnhub Email Recap Marketing Strategy

Neil and Eric break down a controversial email marketing stunt inspired by a P hub recap, debating open rates, spam risk, and long-term brand damage. The conversation expands into X versus LinkedIn fo...

14 Jan 22min

Why People Hate Agencies

Why People Hate Agencies

hosts Neil and Eric break down why product builders get more respect than agencies, how bad agency experiences shape perception, and why products compound better than labor. They unpack AI-first teams...

13 Jan 18min

How To Get Rich Using Claude Code

How To Get Rich Using Claude Code

Discover how cloud code and AI coding tools like Claude Opus are changing who can build software, grow businesses faster, and unlock massive leverage without traditional coding skills. Neil and Eric b...

12 Jan 22min

Why Intelligence Pales In Comparison To This

Why Intelligence Pales In Comparison To This

Neil and Eric break down why high agency is becoming more valuable than raw intelligence in the age of AI. They discuss Andre Karpathy’s views, Klarna’s AI experiment, why speed and execution now beat...

8 Jan 18min

How you should price yourself as an operator-creator

How you should price yourself as an operator-creator

In this episode, hosts Neil and Eric break down how operator creators should price influencer deals, why most founders undercharge, and when sponsorships hurt long term business growth. They share rea...

7 Jan 28min

CEO Says Running Company Is a Sh*t Sandwich Everyday

CEO Says Running Company Is a Sh*t Sandwich Everyday

For fast, affordable business insurance as low as $29/mo, go to http://nextinsurance.com/ms In this episode, Neil and Eric break down why running a company feels like a sandwich every day, from CEO p...

6 Jan 22min

Companies Are Not Hiring In 2026

Companies Are Not Hiring In 2026

Why are big companies not hiring in 2026? In this episode, hosts Neil and Eric break down hiring freezes at major companies, rising caution among CEOs, and why AI efficiency is replacing headcount. Th...

5 Jan 20min

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