S22 E2: Have a Strong Why (Shelby Stanger)
If you have a strong why for pursuing a wild adventure, you’re more likely to find a way to get it done. • Shelby Stanger is the host of REI’s “Wild Ideas Worth Living” podcast and the author of “Will...
27 Juni 202314min
S22 E1: A Little Adventure Can Go a Long Way (Shelby Stanger)
Where are you listening to this podcast? In your car? At your desk? Puttering around your house? If Shelby Stanger had her druthers, you’d be listening in the great outdoors — maybe while hiking on a ...
26 Juni 202316min
S21 E5: We Mistake Information for Intimacy (Marcus Collins)
Data, demographics — these things only take you so far. That's the final lesson Marcus Collins has to share with us. If you really want to get to know someone, he says, you've got to look past what th...
23 Juni 202316min
S21 E4: The World Is Culturally Constructed (Marcus Collins)
"Meaning," says Marcus Collins ("For the Culture") in today's episode, "is culturally mediated based on how we see the world. Understanding how people make meaning will increase the likelihood of unde...
22 Juni 202310min
S21 E3: Our Approach to Market Segmentation Needs an Upgrade (Marcus Collins)
Today, Marcus Collins ("For the Culture") says that if you want to understand someone, you can learn much more from their tribal communities than their demographics.
21 Juni 202315min
S21 E2: The Future of Brands Will Be Communal (Marcus Collins)
Welcome back to our week-long masterclass with marketing magician Marcus Collins. He ran digital strategy for Beyoncé; teaches at the Ross School of Business, University of Michigan; serves as chief s...
20 Juni 202314min
S21 E1: There's No Greater Force Than Culture (Marcus Collins)
This week: Marcus Collins, who teaches marketing at the University of Michigan's business school and serves as the chief strategy officer at Wieden+Kennedy, shares five key insights from his book "For...
19 Juni 202315min
S20 E5: Diversify Your Identity Beyond Work (Simone Stolzoff)
When we work all the time, it doesn’t just take our best hours; it often takes our best energy, too. In his final lesson, Simone Stolzoff (”The Good Enough Job”) implores us to step away from work and...
16 Juni 202315min
