Black Hat App Growth Strategies You Don’t Know (But Your Competitors Might Be Using)

Black Hat App Growth Strategies You Don’t Know (But Your Competitors Might Be Using)

Ever wondered how some apps skyrocket up the charts while you’re still stuck optimizing screenshots? 🤔

In this talk from RevenueCat’s App Growth Annual 2025, Steve P. Young reveals the most controversial app growth hacks, ASO tricks, and questionable strategies dominating the App Store today.

You’ll learn:

✅ Real-world growth hacks that boosted one app from a few hundred to $90,000 ARR

✅ What “keyword installs” really are — and why big companies secretly use them

✅ Why some “grey-hat” tricks still work (but come with a warning )

✅ What Apple’s quietly cracking down on in 2025

✅ How to grow smarter without getting banned

This talk is part of the App Growth Annual 2025 by RevenueCat — a must-watch series for app founders, marketers, and product managers who want to scale smarter and grow faster.

👉 Watch the full RAGA 2025 playlist:

https://www.youtube.com/playlist?list=PLsFOrkX_y0B6o8zs8PUOWQbUi_nTQn_uD

You can also watch this video here: ⁠https://www.youtube.com/watch?v=UnqjBY3tUo8

Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!We’d love to tell you more... but you’ll have to register for the November 18 online event to find out what’s shaping the future of marketing. 👀 https://shorturl.at/gmZog

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

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Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Avsnitt(980)

How to Expand to Global Markets (China, India & Southeast Asia)

How to Expand to Global Markets (China, India & Southeast Asia)

Coming up, you know how the western markets are maturing and most of the growth is now coming from markets like India, China and Southeast Asia? Well, you're about to discover the step-by-step process for expanding to these markets in a cost effective way Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/5IkXurOD5Dg

19 Mars 20185min

632: 7 Expert Tips From The Top Game Publishers

632: 7 Expert Tips From The Top Game Publishers

Coming up is something a little different. I've done over 600 plus episodes on the podcast and this one is a compilation of some of the best expert tips from all the top game publishers. I went in and listened to them again to pick out the best nuggets for you. So here it is expert tips from the guys from Rovio, Glu, Ketchapp and so much more.

15 Mars 201834min

631: The Supercell of India with Amit Hardi

631: The Supercell of India with Amit Hardi

Coming today's guest is quickly becoming the Supercell of India generating 5M downloads in 100 days and $1M in revenue in less than 90 days. You will discover how he successfully transition from developing games for others to creating their own, how they use a data driven approach to product development and finally how one change in the user flow lead to a dramatic increase in user retention. Amit Hardi is the CEO of Nukebox Studios.

13 Mars 201833min

630: How to Maximize Apple Search Ads with Ron Packard

630: How to Maximize Apple Search Ads with Ron Packard

Coming up is a coaching call where you will discover how to maximize your Apple Search Ads campaigns, how to find new keywords to bid on and how to leverage ASO with search ads.

8 Mars 201814min

Best Marketing Strategies for a Paid App

Best Marketing Strategies for a Paid App

What are the best marketing strategies for a paid app? Well, I share the three strategies that will drive more downloads and sales for your paid app. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/RGIC9N5E0Z0

7 Mars 20184min

629: Using Real Life Problem Solving in Mobile Apps with Joel A. Barnes

629: Using Real Life Problem Solving in Mobile Apps with Joel A. Barnes

Today's guest is Joel A Barnes who is the founder of MasterKey Games. You will discover how a small change on Google Play completely helped grow downloads, how to monetize on Google Play and why setting a production goal is so important. Joel A Barnes is the Co-Founder at MasterKey Games & Executive Communication Coach at MasterKey English.

6 Mars 201834min

App Growth Hacking Strategies – Interview on The App Man Show

App Growth Hacking Strategies – Interview on The App Man Show

Coming Up My Interview on The App Man Show about App Growth Hacking Strategies. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/6t2ImVEGGDg

5 Mars 201827min

How to Know If You Are Passionate About a Project?

How to Know If You Are Passionate About a Project?

How to Know If You Are Passionate About a Project? I share real life experience with you. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/LQep8f91-ew

2 Mars 20186min

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