Asi Sharabi on scaling Wonderbly from the kitchen table to an award-winning business & selling to Penguin Random House

Asi Sharabi on scaling Wonderbly from the kitchen table to an award-winning business & selling to Penguin Random House

Today’s 40 Minute Mentor is Asi Sharabi, Co-Founder and CEO of Wonderbly, the world’s leading personalised publishing company. Founded in 2012, Wonderbly is on a mission to inspire boundless self-belief in children through clever and sophisticated personalisation. Over the last decade, Asi and the team have gone from strength to strength, raising money from some of the biggest investors in the industry, winning multiple awards, growing the team and shipping over 10 million books. In this episode, Asi opens up about the reality behind this fast-growth journey, from raising capital to taking back ownership and scaling the team while keeping a strong culture at the core. 📚Episode Chapters: ➡️ The moment it all started [02:00] ➡️ Hypergrowth & fundraising lessons [10:00] ➡️ Building a high-performing culture without burning people out [13:30] ➡️ Why proximity still matters in a remote world [23:20] ➡️ Selling to Penguin Random House [26:30] ➡️ The hard side of being a Founder [32:20] 🔍 Find out more: ✨ Connect with Asi ✨ More about Wonderbly ✨ Asi’s book recommendation ⭐ Enjoyed this episode? ⭐️ Keep up to date with all our latest episodes by hitting the subscribe button on your favourite podcast platform. And for any feedback on what you enjoy the most and ideas on what we can do to make 40 Minute Mentor even better, please leave us a review at https://ratethispodcast.com/40mm Learn more about your ad choices. Visit megaphone.fm/adchoices

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James Mitra on Season 14: Reflecting on 300+ episodes & what’s next for 40 Minute Mentor

James Mitra on Season 14: Reflecting on 300+ episodes & what’s next for 40 Minute Mentor

Season 14 of 40 Minute Mentor has been one of our most special seasons yet, and in this short wrap-up episode, James reflects on the pocket-sized mentorship moments throughout this season and over the...

19 Dec 20254min

Alex Depledge MBE on taking a Founder’s Mind into the Government & why the UK is a great place to scale

Alex Depledge MBE on taking a Founder’s Mind into the Government & why the UK is a great place to scale

What does it really take to build and scale Startups in the UK, even when the odds feel stacked against you? Find out from today’s 40 Minute Mentor, Alex Depledge MBE, serial entrepreneur, Co-Found...

17 Dec 202540min

Talent Predictions for 2026: How to attract and hire the best talent in the year ahead with Amplified People Group’s Sophie Graci, Zach Rose, James Adams and Lisa Crane

Talent Predictions for 2026: How to attract and hire the best talent in the year ahead with Amplified People Group’s Sophie Graci, Zach Rose, James Adams and Lisa Crane

What does the hiring landscape really look like for 2026, and how can founders attract and retain exceptional talent in a market that’s evolving faster than ever? Continuing on from Wednesday’s epi...

12 Dec 202544min

People Predictions for 2026: The Future of Leadership and High-Performing Teams with Amplified Group’s Sophie Matthews, Nat Falconer, Mikael Nilsson and Logan Black

People Predictions for 2026: The Future of Leadership and High-Performing Teams with Amplified Group’s Sophie Matthews, Nat Falconer, Mikael Nilsson and Logan Black

What does the year ahead really hold for leaders, founders and people teams? In this special 40 Minute Mentor roundtable, James Mitra is joined by Amplified Group’s people experts, Sophie Matthews,...

10 Dec 202543min

Murvah Iqbal on scaling one of Europe’s fastest-growing startups and disruption a billion dollar industry with Hived

Murvah Iqbal on scaling one of Europe’s fastest-growing startups and disruption a billion dollar industry with Hived

What does it take to build one of Europe’s fastest-growing startups in a legacy industry?  Find out from today’s 40 Minute Mentor, Murvah Iqbal, Co-Founder and CEO of Hived, the UK’s first customer...

3 Dec 202542min

Alan Cairns on hiring in hyper-growth & a guide to culture and performance

Alan Cairns on hiring in hyper-growth & a guide to culture and performance

What does it really take to build an inclusive, high-performance culture in a fast-growing scaleup? Today’s 40 Minute Minute Mentor is Alan Cairns, serial Chief People Officer and most recently CPO...

26 Nov 202547min

Shimona Mehta on scaling Shopify Plus to $1B & transitioning into the CEO role at F11

Shimona Mehta on scaling Shopify Plus to $1B & transitioning into the CEO role at F11

Today’s 40 Minute Mentor is Shimona Mehta, CEO at F11 - the one-stop platform for digital advertising. Prior to joining F11, Shimona spent 6 years at Shopify, working across the Revenue function an...

19 Nov 202544min

Duncan Clark on staying purpose-driven in a $42 billion company

Duncan Clark on staying purpose-driven in a $42 billion company

Today’s 40 Minute Mentor is Duncan Clark, Head of EMEA at Canva, the world-leading visual-communication platform on a mission to empower the world to design.  Before joining Canva, Duncan co-founde...

12 Nov 202544min

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