Making Cybersecurity Marketing Creative (and a Little Sexy) with Maria Velasquez

Making Cybersecurity Marketing Creative (and a Little Sexy) with Maria Velasquez

Who said cybersecurity had to be serious? The future of cyber is creative, human, and even a little sexy. In this special 400th episode, Ron Eddings celebrates six incredible years of Hacker Valley Studio with one of cyber’s most creative voices, Maria Velasquez, Co-Founder of the Cybersecurity Marketing Society and Co-Host of Breaking Through in Cybersecurity Marketing. Together, they discuss how bold storytelling, authentic community, and a touch of fun are reshaping the way we connect in cybersecurity. Maria opens up about turning burnout into purpose, building a 4,000-strong global movement, and why the next frontier in cyber might just be entertainment.

Impactful Moments:

00:00 - Introduction

02:00 - CISA layoffs and collaboration fragility

04:00 - Welcoming Maria Velasquez

06:00 - How loneliness sparked a global community

08:00 - Why collaboration fuels cybersecurity growth

10:00 - When cybersecurity marketing was “boring” 12:00 - The rise of creativity and brand power

14:00 - Story behind Torque’s “Kill the S.O.A.R” campaign

15:00 - Making cybersecurity emotional and human

17:00 - Maria’s advice for bold marketing leaders

18:00 - The next big thing: experiential marketing

20:00 - Inside Cyber Marketing Con 2025

24:00 - Final reflections on community and creativity

27:00 - Ron’s takeaways: connection drives innovation

Links:

Connect with Maria on LinkedIn: https://www.linkedin.com/in/maria-vepa/

Check out our upcoming events: https://www.hackervalley.com/livestreams

Join our creative mastermind and stand out as a cybersecurity professional:

https://www.patreon.com/hackervalleystudio

Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com

Continue the conversation by joining our Discord: https://hackervalley.com/discord

Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

Avsnitt(416)

Where Automation Ends, Cyber Ingenuity Begins with Phillip Wylie

Where Automation Ends, Cyber Ingenuity Begins with Phillip Wylie

Some tools replace tasks. Others reshape the way we think about security. In this episode, Ron welcomes back Phillip Wylie, one of the most respected voices in offensive security, author, educator, a...

18 Sep 202533min

The Power of Showing Up: Daily Streams, Big Impact with Gerald Auger

The Power of Showing Up: Daily Streams, Big Impact with Gerald Auger

What if showing up with consistency could spark opportunities, create careers, and build a global movement? In this episode, Ron sits down with Gerald Auger, Ph.D., cybersecurity educator, content cr...

11 Sep 202534min

The Rise of the Autonomous Blue Team with Vineet Edupuganti

The Rise of the Autonomous Blue Team with Vineet Edupuganti

What if defenders had their own AI-powered task force, always on, always adapting, and finally one step ahead of attackers? In this episode, Ron welcomes Vineet Edupuganti, Founder and CEO of Cogent ...

4 Sep 202537min

Turning AI Into Your Super Tool with Ron Eddings

Turning AI Into Your Super Tool with Ron Eddings

AI is neither friend nor foe, it’s both. The way we choose to use it determines whether it helps or harms. In this solo episode, Ron Eddings shares lessons from his first job at a grocery store, his ...

28 Aug 202522min

Mentorship to Mastery: AI and Community Lessons with Ron Eddings

Mentorship to Mastery: AI and Community Lessons with Ron Eddings

AI might analyze your logs in seconds, but only the community can put you in the room that changes your career. In this solo episode, Ron Eddings discusses the powerful balance between human connectio...

21 Aug 202532min

From MCP Risks to AI Jailbreaks with Marco Figueroa

From MCP Risks to AI Jailbreaks with Marco Figueroa

When AI agents move faster than security teams, the game changes, and the risks multiply. Ron welcomes back Marco “Mystic Marc” Figueroa, Program Manager at Mozilla’s 0DIN Program, to continue the con...

14 Aug 202541min

Debt vs. Risk: What the SharePoint Breach Taught Us with Ron Eddings

Debt vs. Risk: What the SharePoint Breach Taught Us with Ron Eddings

The riskiest move in cybersecurity? Playing it too safe. In this solo episode, Ron Eddings redefines the way we think about technical debt, risk, and missed opportunities, in security and in life. Ro...

7 Aug 202516min

The Future of Cyber Talent Is African with Confidence Staveley

The Future of Cyber Talent Is African with Confidence Staveley

The world’s youngest continent is also its most untapped resource. Confidence Staveley, Founder of CyberSafe, makes a powerful case for why Africa’s youth are the answer to global cybersecurity and AI...

31 Juli 202523min

Populärt inom Utbildning

historiepodden-se
rss-bara-en-till-om-missbruk-medberoende-2
det-skaver
harrisons-dramatiska-historia
nu-blir-det-historia
sektledare
alska-oss
not-fanny-anymore
roda-vita-rosen
johannes-hansen-podcast
allt-du-velat-veta
rss-viktmedicinpodden
rss-sjalsligt-avkladd
sa-in-i-sjalen
rss-basta-livet
rss-om-vi-ska-vara-arliga
i-vantan-pa-katastrofen
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-relationsrevolutionen
rss-pa-insidan-med-bjorn-rudman