The joy of giving: lessons in philanthropy from Pledge 1%'s Antonia Ruffell

Startup 360 cohost Simon Thomsen is flying solo this week, taking a deep dive into philanthropy with Antonia Ruffell, CEO of StartGiving, and the Australian MD of global tech charity initiative Pledge 1%. Technology is transforming the art of giving - with companies such as Atlassian, Canva and now Airtree cofounder Daniel Petre, founder of StartGiving, leading the way. StartGiving is not-for-profit, funded by Petre, who was inspired by his time working with Bill Gates, to change the culture of giving in the local startup sector. As Antonia explains: if you just look at the top 50 biggest philanthropists in Australia, a few years ago, 1% of that giving came from the tech sector, and now it's 21%. And just looking at the commitments that have been publicly made by those, particularly those sort of wealthier end of the tech founders, we think there's the potential for $20-30 billion dollars of untapped potential giving to come through the pipeline in the next few years." The research commissioned by StartGiving also found at people working in the tech sector were more than twice as likely than others to already be giving to charity, with $19 billion in commitments already made. English-born Antonia has had her own remarkable career in philanthropy and social impact over the past two decades, starting out of the Prince’s Trust - now the King's Trust after its founder, King Charles, took the throne. After moving to Australia, her roles have included CEO of Australian Philanthropic Services, and nowadays, she's a director of UNICEF Australia and chairs The Giving Academy Advisory Committee at the Centre for Social Impact, among several other hats. Last month she joined Pledge 1%, now chaired by Atlassian cofounder Scott Farquhar, who was instrumental in establishing it a decade earlier, to lead its first team outside of the US. More than 1,800 companies across Australia are part of a global community of 19,000-plus Pledge 1% members in 130 countries. They include the unicorns Atlassian, Canva, Airwallex, Culture Amp, and Employment Hero. Their commitment is to give 1% of equity, profit, product, or employee time to projects and causes that help others. Simon and Antonia spend time discussing leadership, kindness, and how to support others to make the world a better place in an inspiring 40 minute conversation. To learn more, check out StartGiving and Pledge 1%.Startup 360 is more founder fund than founder mode. It’s all about finding out what makes people tick and staying human. Subscribe to the show on Apple, Spotify, and YouTube, and don’t forget to read StartupDaily.net for all the ANZ tech news for free! Startup360 is a SmartCo Media production.