74. Rethinks: How Emotion Shapes Our Communication, Decisions, and Experiences

In one of our most popular episodes, professor of Marketing Baba Shiv shares his research on how emotions affect decision making. Knowing this, and applying techniques to help guide our audience through information and emotion, can help us make our messages stick. In this best-of episode we've included extra audio from Matt Abrahams's conversation with Shiv from November of 2020 that touches on how to best approach writing emails.

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