#7: Award-winning Loyalty Success and Storytelling in South Africa

#7: Award-winning Loyalty Success and Storytelling in South Africa

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

Helène Brand is one of the team of loyalty marketers responsible for the outstanding performance of the internationally-recognised and award-winning loyalty programme in South Africa called "My School My Village My Planet".

In this episode, she talks through the advantages and challenges of using a community-based loyalty programme and the incredible results that can be achieved when it's done well.

Helène now works as a freelance marketing consultant and she's passionate about using storytelling to define your brand's purpose, creating compelling concepts which drive consumer loyalty both directly and indirectly.

She also shares a fantastic example of leveraging intentional behaviours to drive social change with a case study about an organisation called "Global Citizen" - a new model for loyalty that brands can connect with if they are focused on creating social or environmental change.

Show Notes:

Hèlene Brand - LinkedIn profile

Email: helenebrand84@gmail.com

Resources


Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(786)

Beyond the Points: What Loyalty Really Means | The Nudge Lab (#785)

Beyond the Points: What Loyalty Really Means | The Nudge Lab (#785)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

2 Juli 49min

Best of the Back Catalogue | Creating Emotional Connections That Last (#784)

Best of the Back Catalogue | Creating Emotional Connections That Last (#784)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

30 Juni 34min

Epsilon: Driving Commercial Change Through Gamification (#783)

Epsilon: Driving Commercial Change Through Gamification (#783)

This episode of Let’s Talk Loyalty and Loyalty TV is a Perfect Master Class in Gamification. We had the pleasure of talking to Mrinalini Chowdhary, Director of Strategy and Insights at EMEA Epsilon.Ep...

25 Juni 41min

Best of the Back Catalogue | Gamification and Loyalty Innovation at Dell (#782)

Best of the Back Catalogue | Gamification and Loyalty Innovation at Dell (#782)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

23 Juni 1h 6min

Zeta Global: Turning Loyalty Data into a Growth Engine (#781)

Zeta Global: Turning Loyalty Data into a Growth Engine (#781)

Zeta Global explores how organisations can unlock the full value of loyalty data and turn it into a powerful driver of customer growth, in conversation with Georgia Gkolfinopoulou and Chad S.White. De...

18 Juni 51min

Best of the Back Catalogue | How Sky VIP Redefined Customer Loyalty (#780)

Best of the Back Catalogue | How Sky VIP Redefined Customer Loyalty (#780)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

16 Juni 44min

Inside Hyatt's Loyalty Strategy: Why Care Creates Customer Advocacy(#779)

Inside Hyatt's Loyalty Strategy: Why Care Creates Customer Advocacy(#779)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

11 Juni 49min

Best of the Back Catalogue | ebookers Bonus+ Rewards Programme (#778)

Best of the Back Catalogue | ebookers Bonus+ Rewards Programme (#778)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

9 Juni 40min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
svd-tech-brief
uppgang-och-fall
rss-svart-marknad
avanzapodden
rss-inga-dumma-fragor-om-pengar
bathina-en-podcast
rss-borsens-finest
rss-dagen-med-di
24fragor
borsmorgon
dynastin
rikatillsammans-om-privatekonomi-rikedom-i-livet
tabberaset
lastbilspodden
kapitalet-en-podd-om-ekonomi
rss-kort-lang-analyspodden-fran-di
fill-or-kill