#85: Why Loyalty Programs Fail - Summary Episode
Let's Talk Loyalty1 Mars 2021

#85: Why Loyalty Programs Fail - Summary Episode

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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In this episode, I share the key lessons and learnings from a report entitled “Why Do Loyalty Programs FAIL?” This report was researched, compiled and published by Mike Capizzi, a loyalty expert and Dean of the Loyalty Academy.

Mike's report identifies and explains the top TEN reasons for the failure of loyalty programmes based on insights from 34 global loyalty experts who together boast a combined total of over 500 years of loyalty marketing expertise!

We discuss the power and problems of collecting and using consumer data, the role of clear, powerful and compelling communications, setting and measuring relevant KPI's, as well as the ongoing challenge of ensuring C-Suite support for any loyalty programme to be successful.

Show Notes:

1) Why Loyalty Program Fail - Episode #11 of "Let's Talk Loyalty"

2) Mike Capizzi

3) FREE report "Why Loyalty Programs Fail" - registration required.

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