#153: New Zealand Loyalty Expert Shares Exciting Airline & Grocery Loyalty Insights
Let's Talk Loyalty20 Okt 2021

#153: New Zealand Loyalty Expert Shares Exciting Airline & Grocery Loyalty Insights

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

As a leading loyalty expert in New Zealand Phil Devlin has a fascinating career spanning Air New Zealand, Qantas, Countdown Supermarkets and even some work supporting high performance sports along the way!

Boasting exceptional engagement with over 95% of Kiwi consumers enrolled in at least one programme, New Zealand is a small country punching way above its weight in the loyalty industry, due in no small part to the compelling loyalty programmes that Phil and his colleagues built.

Listen to this episode to hear the incredible breadth of partnerships Phil led for Air New Zealand, which included the real estate sector, luxury cars and even white goods, transforming the airlines loyalty programme in to a powerful currency capable of driving cash flow to the airline between flights and becoming part of kiwi consumers lives.

Across his entire loyalty career, Phil has created clear and compelling loyalty concepts both independently and with key partners, with a focus on simplicity, transparency and integrity, so listen to learn his latest ideas on what's important to consumers in 2021 and beyond.

Show Notes:

1) Phil Devlin, Strategic Partnerships

2) Countdown New Zealand

3) Simon Rowles

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