#202: Loyalty Insights from Scandinavia (Short Summary Show)
Let's Talk Loyalty28 Mars 2022

#202: Loyalty Insights from Scandinavia (Short Summary Show)

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

In this short summary show, I look back on an interview exploring “mindful marketing” and how it relates to loyalty from an interview with Maths Mathisen, founder & CEO of an innovative app designed to promote loyalty for brands in the age of digital distraction and addiction.

The HOLD app uses the power of gamification to help FMCG brands and retailers compete in the “war of attention” by rewarding users for putting down their devices and focusing on the things they decide are most important.

An interesting way of engaging consumers for dis-engaging!

Show Notes:

1) #68: Mindful Marketing & Loyalty Insights from Scandinavia

2) Maths Mathisen, founder & CEO, HOLD

3) HOLD app

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