#211: Loyalty Programme Liability Modeling (Short Summary Show)

#211: Loyalty Programme Liability Modeling (Short Summary Show)

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

In this short summary show, "Let's Talk Loyalty" revisited an episode with Len Llaguno, founder of Kyros Insights. Len uses his professional training as an actuary to assess loyalty programmes not in terms of liability, but profitability and possibility.

We talked about why redemptions are such a signal of a strong programme and an investment in the company's long-term success.

Len also shared how brands should employ a "customer-first" mentality and also segment their customers to maximize the effectiveness of their loyalty programmes.

Show Notes:

1) Episode #76: Loyalty Programme Liability Management - Len Llaguno, Founder of Kyros Insights

2) Len Llaguno, founder of Kyros Insights

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(786)

Beyond the Points: What Loyalty Really Means | The Nudge Lab (#785)

Beyond the Points: What Loyalty Really Means | The Nudge Lab (#785)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

2 Juli 49min

Best of the Back Catalogue | Creating Emotional Connections That Last (#784)

Best of the Back Catalogue | Creating Emotional Connections That Last (#784)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

30 Juni 34min

Epsilon: Driving Commercial Change Through Gamification (#783)

Epsilon: Driving Commercial Change Through Gamification (#783)

This episode of Let’s Talk Loyalty and Loyalty TV is a Perfect Master Class in Gamification. We had the pleasure of talking to Mrinalini Chowdhary, Director of Strategy and Insights at EMEA Epsilon.Ep...

25 Juni 41min

Best of the Back Catalogue | Gamification and Loyalty Innovation at Dell (#782)

Best of the Back Catalogue | Gamification and Loyalty Innovation at Dell (#782)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

23 Juni 1h 6min

Zeta Global: Turning Loyalty Data into a Growth Engine (#781)

Zeta Global: Turning Loyalty Data into a Growth Engine (#781)

Zeta Global explores how organisations can unlock the full value of loyalty data and turn it into a powerful driver of customer growth, in conversation with Georgia Gkolfinopoulou and Chad S.White. De...

18 Juni 51min

Best of the Back Catalogue | How Sky VIP Redefined Customer Loyalty (#780)

Best of the Back Catalogue | How Sky VIP Redefined Customer Loyalty (#780)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

16 Juni 44min

Inside Hyatt's Loyalty Strategy: Why Care Creates Customer Advocacy(#779)

Inside Hyatt's Loyalty Strategy: Why Care Creates Customer Advocacy(#779)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

11 Juni 49min

Best of the Back Catalogue | ebookers Bonus+ Rewards Programme (#778)

Best of the Back Catalogue | ebookers Bonus+ Rewards Programme (#778)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

9 Juni 40min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
svd-tech-brief
rss-borsens-finest
uppgang-och-fall
avanzapodden
dynastin
lastbilspodden
bathina-en-podcast
rss-inga-dumma-fragor-om-pengar
fill-or-kill
rss-svart-marknad
borsmorgon
rss-dagen-med-di
tabberaset
rikatillsammans-om-privatekonomi-rikedom-i-livet
24fragor
kapitalet-en-podd-om-ekonomi
rss-dominoeffekten