#241: Payback Germany - A World Famous Coalition Program (Short Summary Show)
Let's Talk Loyalty27 Juni 2022

#241: Payback Germany - A World Famous Coalition Program (Short Summary Show)

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

Payback is widely respected as one of the most innovative companies in Germany, with over 80 million members in six international markets and an impressive redemption rate of over 95%!

In this short show, we summarise the highlights of our interview with Payback's CEO, Bernhard Brugger, showcasing their remarkable achievements over the last 20 years.

Learn how Payback grew from a simple multi-partner program to its current positioning as a global marketing technology and services company.

Show Notes:

  1. Payback
  2. Bernhard Brugger
  3. #94: Global Coalition Loyalty Insights with Payback's CEO Bernhard Brugger

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