Let's Talk Loyalty16 Aug 2022

#263: Sharing Data, Sharing Ownership & Renting Fashion - New Models Driving Loyalty

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

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"Beyonde" is a customer experience consulting firm based in Sydney Australia, with a single-minded focus on identifying, evaluating, and implementing the best global solutions to create compelling loyalty concepts.

This episode features the latest customer strategy and inspiring loyalty propositions that the Beyonde team are exploring.

Listen to hear Managing Director Simon Rowles talks about data – no longer as “the new oil” but as an even more powerful and profitable asset now that it is becoming increasingly share-able even despite our increasingly restrictive privacy laws worldwide.

We also hear some incredible statistics around a way to drive customer or employee loyalty using the power of fractional ownership, as well as increasingly important option to allow loyalty members to aggregate their rewards across programmes.

Show Notes:

Simon Rowles - Managing Director, Beyonde
Beyonde
Favourite program : Commonwealth Bank of Australia – Yello : https://www.commbank.com.au/latest/recognition.html
Yello is a loyalty program (“The end game – you framed it as a loyalty platform – is exactly that,” said Norton-Smith).
Data is the new "nuclear waste" from David Birch
Cross Company Customer Data Sharing from Ixup
Banks launching data sharing services
Points pooling with Swapi and Bakkt
Fractional shares as loyalty rewards with Upstreet
Fractional Carbon Credits as loyalty rewards with BetaCarbon
Renting instead of buying at an apparel retailer with RNTR
A secondary market for fashion with Reflaunt
Carbon Tracking in bank apps with Cogo
NFTs before they were NFTs – Ben & Jerrys and BlockV

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