#337: Panera Bread Shares Subscription Insights - Its Powerful, Disruptive Approach to Customer Loyalty (Short Summary Show)

#337: Panera Bread Shares Subscription Insights - Its Powerful, Disruptive Approach to Customer Loyalty (Short Summary Show)

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

Key insights from Meenakshi Nagarajan, SVP, Recurring Revenue and Loyalty from Panera Bread, a US bakery chain of over 2,000 cafes and one of the restaurant industry’s largest loyalty programmes.

In early 2020, Panera Bread dramatically changed the loyalty industry with a disruptive subscription proposition, offering unlimited coffee for just $8.99 a month.

Tom Peace, from The Loyalty People, shares his thoughts on this innovative approach to QSR customer loyalty, several years ahead of other brands who are only now looking at a subscription based model.

Hosted by Tom Peace.

Show Notes:-

1) Meenakshi Nagarajan

2) Panera Bread

3) #169: Panera Bread Shares Subscription Insights - its Powerful, Disruptive Approach to Customer Loyalty.

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