#402: Giant Food Celebrates Its Award-Winning Loyalty Strategy
Let's Talk Loyalty5 Juli 2023

#402: Giant Food Celebrates Its Award-Winning Loyalty Strategy

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

Today’s episode features industry insights from Giant Food, the #3 grocery chain in the United States.

Our guest is Ryan Draude, who is leading Giant Food’s loyalty approach with a unique perspective!

Ryan believes that loyalty leaders have a unique opportunity to create *rituals* that become meaningful moments in their member’s lives, and he is passionate about making sure we create *tangible value* in a way that matters now more than ever to shoppers.

Listen to hear Ryan’s willingness to be courageous with his work, and especially how he said how success often comes from deciding to simply "shut up and listen".

Enjoy this masterclass in loyalty with Ryan Draude, Head of Loyalty at Giant Food.

Show Notes:

1) Ryan Draude

2) Giant Food

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