#487: Loyalty Research and Insights from Brazil
Let's Talk Loyalty23 Jan 2024

#487: Loyalty Research and Insights from Brazil

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

Today's conversation is designed to showcase some lessons and learnings from Brazil.

My guest is Tatyane Macêdo, Head of Communications at a loyalty consulting company called Valuenet, based in Sao Paulo, Brazil.

She is also the Editor-in-chief of Tudo Sobre Incentivos, which they describe as the main educational content platform on Loyalty and incentives in Brazil.

Tatyane reached out to us to share some research they conducted with a sample of consumers in Brazil, and conducted in partnership with ABEMF, which is essentially the South American Loyalty Association.

The research is in its third year and was designed to get a better understanding of the perceptions of these consumers around the various loyalty programs they are members of – what they like and dislike, as well as some ideas on how Brazilian loyalty programs can serve them even more.

If you’re interested in Brazil as a market for your business, please listen to learn some insights from this conversation.

Show notes:

1) Tatyane Macêdo

2) Valuenet

3) Tudo Sobre Incentivos⁠

4) ABEMF

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