#497: Grill'd Australia Shares Insights from the Relish Rewards Programme
Let's Talk Loyalty13 Feb 2024

#497: Grill'd Australia Shares Insights from the Relish Rewards Programme

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

Today’s episode features another much-loved Australian brand - this time in the fast casual dining sector.

Grill’d opened its doors in 2004, with a goal of challenging the belief that burgers were bad, and instead creating recipes for burgers that were both guilt-free and delicious.

Now, twenty years later, they're continuing to serve these healthy burgers in over 170 restaurants across the country.

In 2019, they realised the power of creating a program to show their loyalty to their customers and launched the “Relish” rewards program.

Joining us today to share the proposition is Jaimi Farrey, Senior Loyalty & Personalisation Manager for Relish, which is also now a finalist in the Best Social (CSR Initiative) in the upcoming APAC Loyalty Awards.

Show notes:

1) Jaimi Farrey

2) Grill’d

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