#584: You Can’t Avoid Loyalty Fraud, But You Can Attempt to Manage It

#584: You Can’t Avoid Loyalty Fraud, But You Can Attempt to Manage It

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

Michael Smith, from AI Events is co-Founder of the Loyalty Security Alliance.

He talks through the definition of fraud and the difference between traditional fraud and account take overs. He also explains the different stages of fraud: prevention, detection & post fraud recovery for customers. Fascinatingly, we discuss who are the fraudsters from customers o staff, bots and criminal gangs.

Hosted by Amanda Cromhout

Show notes:

1) Michael Smith

2) Loyalty Security Alliance.

3) The Paypers

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