Launching Shoppers Drug Mart's Optimum: Learnings from a Loyalty Operations Lens (#671)
Let's Talk Loyalty22 Maj 2025

Launching Shoppers Drug Mart's Optimum: Learnings from a Loyalty Operations Lens (#671)

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

In the latest Wiser Loyalty podcast, Aaron Dauphinee of the Wise Marketer Group, speaks with industry loyalty operations expert, Nadine Rubin. Nadine shares her thoughts on the characteristics and skills needed to be successful in loyalty operations after a 25+ year career in the industry.

She also shares her vast experience, in particular while launching the Shoppers Drug Mart Optimum program in Canada as an alternative to coalition loyalty models that were dominating the market. Nadine does a compare and contrast of then versus now in loyalty and outlines some successes and wins: ensuring the immediacy of rewarding members, establishing program ambassadorship, testing with employees, etc.

Nadine closes by providing some thoughts and advice to a younger version of herself working in the 'loyalty industry'. This conversation is chalked full of insights and learning from someone that specializes in the unique area of Loyalty Operations.

Show Notes:

1) Nadine Rubin

2) Aaron Dauphinee

3) Wise Marketer Group

4) Drug Mart Optimum

5) The Invitation by Oriah (Book)

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(786)

Beyond the Points: What Loyalty Really Means | The Nudge Lab (#785)

Beyond the Points: What Loyalty Really Means | The Nudge Lab (#785)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

2 Juli 49min

Best of the Back Catalogue | Creating Emotional Connections That Last (#784)

Best of the Back Catalogue | Creating Emotional Connections That Last (#784)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

30 Juni 34min

Epsilon: Driving Commercial Change Through Gamification (#783)

Epsilon: Driving Commercial Change Through Gamification (#783)

This episode of Let’s Talk Loyalty and Loyalty TV is a Perfect Master Class in Gamification. We had the pleasure of talking to Mrinalini Chowdhary, Director of Strategy and Insights at EMEA Epsilon.Ep...

25 Juni 41min

Best of the Back Catalogue | Gamification and Loyalty Innovation at Dell (#782)

Best of the Back Catalogue | Gamification and Loyalty Innovation at Dell (#782)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

23 Juni 1h 6min

Zeta Global: Turning Loyalty Data into a Growth Engine (#781)

Zeta Global: Turning Loyalty Data into a Growth Engine (#781)

Zeta Global explores how organisations can unlock the full value of loyalty data and turn it into a powerful driver of customer growth, in conversation with Georgia Gkolfinopoulou and Chad S.White. De...

18 Juni 51min

Best of the Back Catalogue | How Sky VIP Redefined Customer Loyalty (#780)

Best of the Back Catalogue | How Sky VIP Redefined Customer Loyalty (#780)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

16 Juni 44min

Inside Hyatt's Loyalty Strategy: Why Care Creates Customer Advocacy(#779)

Inside Hyatt's Loyalty Strategy: Why Care Creates Customer Advocacy(#779)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

11 Juni 49min

Best of the Back Catalogue | ebookers Bonus+ Rewards Programme (#778)

Best of the Back Catalogue | ebookers Bonus+ Rewards Programme (#778)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

9 Juni 40min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-borsens-finest
uppgang-och-fall
svd-tech-brief
avanzapodden
rss-svart-marknad
bathina-en-podcast
fill-or-kill
lastbilspodden
borsmorgon
rss-dagen-med-di
24fragor
dynastin
tabberaset
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-inga-dumma-fragor-om-pengar
kapitalet-en-podd-om-ekonomi
rss-kort-lang-analyspodden-fran-di