eBucks Rewards Celebrates 25 Years as a World Leader Driving Banking Loyalty (#686)
Let's Talk Loyalty15 Juli 2025

eBucks Rewards Celebrates 25 Years as a World Leader Driving Banking Loyalty (#686)

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

eBucks Rewards is truly an exceptional programme as you’ll hear so we're delighted to welcome Pieter Woodhatch - CEO of eBucks Rewards in South Africa as today's guest

Owned and operated by First National Bank, it is one of South Africa's leading rewards programmes which has now been rewarding banking customers for 25 years!

Pieter today explains how members can earn eBucks while doing everyday things – like filling up with fuel, buying airtime and shopping in their partner retailers including important categories like pharmacy and grocery shopping - and then they can spend those eBucks on anything from a dream holiday to monthly essentials or the latest gadget.

Please enjoy our conversation with Pieter Woodhatch from eBucks Rewards.

Hosted by Paula Thomas.

Show Notes:

1) Pieter Woodhatch

2) eBucks

3) Rassie: Stories of Life and Rugby

4) #416: South Africa’s FNB eBucks Rewards is the biggest winner at The International Awards

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