Episode 12 - KPMG Survey of 18000 Consumers

Episode 12 - KPMG Survey of 18000 Consumers

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at the KPMG survey of over 18,000 consumers in 20 countries which explores the nature of customer loyalty and how some traditional loyalty programs may NOT be keeping consumers brand-faithful

The survey reveals that 75 percent of consumers would switch brands for a better loyalty program.

It also states that “Retailers who are serious about customer centricity need to ensure their loyalty programs are in line with the expectations of their customers. And today’s consumers like to interact with an ecosystem that covers payments, fulfillment, social media, etc., as this can drive value, convenience and a positive experience. And that’s a platform experience.”

In terms of earning customer loyalty, 59 percent of the consumers surveyed said they are loyal to their favorite brand because of a personal connection. Seventy-five percent said their loyalty was driven by product quality, 66 percent said value for money, and 57 percent, customer service.

To learn more about the KPMG survey, and to more interesting insights on customer loyalty, I encourage to visit theloyaltyminute.com Enjoy!

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(117)

Episode 119 - (Interview) with Sheila Butler - Founder and CMO of Butler Marketing Group

Episode 119 - (Interview) with Sheila Butler - Founder and CMO of Butler Marketing Group

Welcome loyal listeners to another episode of The Loyalty Minute. I’m your host Rob Gallo and today I am excited to chat with Sheila Butler, Sheila is the Founder and Chief Marketing Officer of the Bu...

25 Aug 202338min

Episode 118 (Interview) with Dan Kustelski - Co-Founder of Chalkline

Episode 118 (Interview) with Dan Kustelski - Co-Founder of Chalkline

Welcome loyal listeners to another episode of The Loyalty Minute. I’m your host Rob Gallo and today I am excited to chat with Dan Kustelski.  Dan is the co-Founder of the award winning Gaming company,...

17 Juli 202331min

Episode 116 - (Interview) with Lee-Ann Johnston - Founder of AffiliateINSIDER

Episode 116 - (Interview) with Lee-Ann Johnston - Founder of AffiliateINSIDER

Welcome loyal listeners to another episode of The Loyalty Minute. This is episode 116, I’m your host Rob Gallo and today I am excited to chat with Lee-Ann Johnstone, Lee-Ann is has been in the affili...

8 Dec 202222min

Episode 115 - (Interview) with John Bertino - Owner and Founder of The Agency Guide

Episode 115 - (Interview) with John Bertino - Owner and Founder of The Agency Guide

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with John Bertino. John is the owner and founder of the innovative marketing c...

16 Sep 202231min

Episode 114 - (Interview) With Nick Ewen - Director of Content for The Points Guy

Episode 114 - (Interview) With Nick Ewen - Director of Content for The Points Guy

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Nick Ewen. Nick is the Director of Content for The Points Guy, a travel an...

25 Aug 202225min

Episode 113 - (Interview) with Kate DiLeo - Brand Architect and Author

Episode 113 - (Interview) with Kate DiLeo - Brand Architect and Author

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Kate DiLeo. Kate is a brand architect and author who has partnered with mo...

4 Juli 202224min

Episode 112 - (Interview) with Lisa Routel - Marketing Strategy Lead for Verizon

Episode 112 - (Interview) with Lisa Routel - Marketing Strategy Lead for Verizon

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Lisa Routel. Lisa is the Marketing Strategy Lead for Verizon Up, Verizon’s...

30 Juni 202221min

Episode 111 - (Interview) With Prashant Fuloria - CEO of Fundbox

Episode 111 - (Interview) With Prashant Fuloria - CEO of Fundbox

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Prashant Fuloria. Prashant became CEO of Fundbox in 2020, after serving as...

27 Juni 202223min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-borsens-finest
24fragor
svd-tech-brief
uppgang-och-fall
badfluence
avanzapodden
rss-inga-dumma-fragor-om-pengar
bathina-en-podcast
lastbilspodden
rss-dagen-med-di
tabberaset
fill-or-kill
rss-kort-lang-analyspodden-fran-di
affarsvarlden
market-makers
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-hos-psykologen