Episode 33 - What Customer And Brand Loyalty Mean To A Company's Valuation

Episode 33 - What Customer And Brand Loyalty Mean To A Company's Valuation

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about what brand and customer loyalty mean to a company’s valuation. In a nutshell it comes down to the company’s perceived purpose.

Brands with a high sense of purpose have experienced a brand valuation increase of 175% over the past 12 years, compared to the median growth rate of 86% and the 70% growth rate for brands with a low sense of purpose, according to Kantar Consulting's new Purpose 2020 report "Inspiring Purpose-Led Growth"

Among marketing leaders, 76% think their organization has a defined purpose, but only one in 10 have a corporate purpose statement that's backed by a meaningful activation plan. Two-thirds of marketing leaders believe that purpose delivers long-term growth, just one-third believe purpose is a company-wide movement.

Nearly two-thirds of millennials and Gen Z express a preference for brands that have a point of view and stand for something, the report found.

To learn more about this report and other great customer loyalty insights, please visit theloyaltyminute.com Enjoy!

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Avsnitt(117)

Episode 119 - (Interview) with Sheila Butler - Founder and CMO of Butler Marketing Group

Episode 119 - (Interview) with Sheila Butler - Founder and CMO of Butler Marketing Group

Welcome loyal listeners to another episode of The Loyalty Minute. I’m your host Rob Gallo and today I am excited to chat with Sheila Butler, Sheila is the Founder and Chief Marketing Officer of the Bu...

25 Aug 202338min

Episode 118 (Interview) with Dan Kustelski - Co-Founder of Chalkline

Episode 118 (Interview) with Dan Kustelski - Co-Founder of Chalkline

Welcome loyal listeners to another episode of The Loyalty Minute. I’m your host Rob Gallo and today I am excited to chat with Dan Kustelski.  Dan is the co-Founder of the award winning Gaming company,...

17 Juli 202331min

Episode 116 - (Interview) with Lee-Ann Johnston - Founder of AffiliateINSIDER

Episode 116 - (Interview) with Lee-Ann Johnston - Founder of AffiliateINSIDER

Welcome loyal listeners to another episode of The Loyalty Minute. This is episode 116, I’m your host Rob Gallo and today I am excited to chat with Lee-Ann Johnstone, Lee-Ann is has been in the affili...

8 Dec 202222min

Episode 115 - (Interview) with John Bertino - Owner and Founder of The Agency Guide

Episode 115 - (Interview) with John Bertino - Owner and Founder of The Agency Guide

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with John Bertino. John is the owner and founder of the innovative marketing c...

16 Sep 202231min

Episode 114 - (Interview) With Nick Ewen - Director of Content for The Points Guy

Episode 114 - (Interview) With Nick Ewen - Director of Content for The Points Guy

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Nick Ewen. Nick is the Director of Content for The Points Guy, a travel an...

25 Aug 202225min

Episode 113 - (Interview) with Kate DiLeo - Brand Architect and Author

Episode 113 - (Interview) with Kate DiLeo - Brand Architect and Author

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Kate DiLeo. Kate is a brand architect and author who has partnered with mo...

4 Juli 202224min

Episode 112 - (Interview) with Lisa Routel - Marketing Strategy Lead for Verizon

Episode 112 - (Interview) with Lisa Routel - Marketing Strategy Lead for Verizon

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Lisa Routel. Lisa is the Marketing Strategy Lead for Verizon Up, Verizon’s...

30 Juni 202221min

Episode 111 - (Interview) With Prashant Fuloria - CEO of Fundbox

Episode 111 - (Interview) With Prashant Fuloria - CEO of Fundbox

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Prashant Fuloria. Prashant became CEO of Fundbox in 2020, after serving as...

27 Juni 202223min

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