Wellness Her Way with Gracie Norton10 Nov 2025

Clean Ingredients, Big Impact: How Elizabeth Stein Built Purely Elizabeth.

Episode 111: In this episode we’re sitting down with Elizabeth Stein, the founder of Purely Elizabeth, to talk about how she built the healthiest granola brand. Elizabeth shares her founder story, the early challenges of creating a brand rooted in clean ingredients, and why she believes good nutrition starts with simplicity and quality. We learn all about the early days of her mom pitching her brand to Whole Foods to the turning point that led her to become the most well known granola brand.

We dive into the power of going sugar-free, how to spot truly clean labels in a crowded market, and the wellness essentials that keep Elizabeth grounded as both a founder and a health advocate. Whether you’re passionate about whole foods, ingredient transparency, or building a mission-driven brand, this conversation will inspire you to rethink what’s really in your daily nutrition.

Try Purely Elizabeth: HERE

USE CODE GRACIE FOR 20% OFF

Save 30% off your first subscription order & receive a free six-pack of Ketone-IQ with https://ketone.com/GRACIE

How to claim your free Hydration Heroes Mini Kit: Go to CLEARSTEM.com, add the Hydration Heroes Mini Kit plus $75 of other CLEARSTEM products to your cart, and enter code HERWAYHH at checkout — the kit is yours for free! Offer ends December 2nd.

CONNECT WITH ME:

Cookin Up Wellness Ebook: HERE

Nite Nectar Restock: HERE

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