Payrollin'14 Apr 2023

Breaking Through Revenue Plateaus: GTM Strategies with Mary Grothe

In this episode, Matt had a fascinating conversation with Mary Grothe, CRO at Payroll Network, Founder of House of Revenue®, Keynote Speaker, and Forbes Books Author. They chatted about Mary’s journey to revenue success as she builds up the processes and people required to scale revenue across Branding, Marketing, Sales, Customer Success (CS), and Revenue Operations (RevOps) They also talk about the following and more: Go-To-Market Tactics to Kickstart Your Revenue Engine Tools and Funnels in Building Prospects Core Components of a Revenue Engine Recruiting Top Talents Mary Grothe's Books Being Open Faith-Based Entrepreneurs Potential challenges or considerations related to the use of AI in business Three Takeaways 1. If you are a founder who struggles with sales, it's important to recognize the value that sales can bring to your business. To overcome this challenge, you may want to consider finding a co-founder or partner who has a skillset that complements yours and can help you with sales. 2. Finding the right tools and funnels will help you scale. Technology should be built around the processes and behavior that people need to use it, not the other way around. 3. While AI can assist in organizing and presenting new content, it is crucial to exercise caution and maintain awareness that the final output should reflect your own voice and ideas Subscribe Now! ⁠Apple⁠ |⁠ Google⁠ |⁠ Spotify⁠ Ways we can help you: -> Want to grow your payroll company?⁠ Click here.⁠ -> Looking for easy-to-use White Label HR Software?⁠ Click here.⁠ -> Want to sell your payroll business or make a partial exit?⁠ Click here.⁠ -> Want to grow your personal brand on LinkedIn?⁠ Click here.⁠ Enjoying the show? *Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve. *Do you love the show and want to see Matt and the guest's smiling faces?⁠ Subscribe to our Youtube channel⁠. *Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message *Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters Other Episodes You Might Enjoy: What if? | Innovation and Leadership in the Payroll Space - IPPA Summit 2023 Takeaways Measuring KPIs Like a Pro: Tips from Two Payroll Industry Experts Unpacking Our Winning Sales Strategies: A Deep Dive into Our Last 10 Deals with Zach Lawley Resources ⁠Marketing Case Study - How we 10x’ed Our Inbound Leads⁠ ⁠Three Keys to Expand Your Payroll Business⁠ ⁠Selling in a Virtual World⁠

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