Should Your PEO Add Accounting? Key Insights from G&A Partners & GrowthForce Aquisition
Payrollin'15 Juli 2025

Should Your PEO Add Accounting? Key Insights from G&A Partners & GrowthForce Aquisition

G&A Partners just made a bold move by acquiring GrowthForce, a $9.7M accounting firm — and it could reshape the future of the payroll and HR industry. In this episode of Payrollin’, Matt Vaadi breaks down why this deal matters, what it means for PEOs, and how it might impact partnerships with accounting firms across the country. Is this the start of a vertical integration trend where payroll, HR, and bookkeeping live under one roof?Matt dives into the details behind the deal, shares insights on G&A’s growth strategy, and explores what this could mean for payroll bureau owners, CPA partners, and small business service providers. Whether you see this as a threat or an opportunity, this is a wake-up call for anyone in the payroll space. Subscribe now to stay ahead of the curve as the industry continues to evolve.📬 Your weekly payroll guide is here! Sign up for the Payrollin’ newsletter and get tips and insights straight to your inbox.https://www.guhroo.co/payrollin-subscription/💡Take your payroll company to the next level. Get expert strategies for rapid growth!https://go.guhroo.co/payroll-company-growth🚀Grow big, work smart. Get matched with a Virtual Assistant who can take your business to the next level.https://www.outsourcedscale.com/🖥️ Need an easy-to-use White Label HR Software solution?https://www.guhroo.co/white-label-hr-system-for-companies/💸 Maximize your value when selling your payroll business or making a partial exithttps://www.guhroo.co/solutions/payroll-company-acquisition/🚀 Marketing Case Study: How We 10x'ed Our Inbound Leads!https://www.guhroo.co/case-study/💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll companyhttps://youtu.be/6aW8RmVj8OE📘’Ping-Pong is not a Strategy’ - Matt Vaadi’s bestselling book gives insight on creating an awesome culture. https://a.co/d/aCYbX2U👉Enjoying the show? Subscribe Now! ►Are you enjoying Payrollin’? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.• YouTube - https://youtube.com/playlist?list=PLMl0W1BOCPymiEzeFDUrQTXSXuriHDq1c• Apple - https://podcasts.apple.com/us/podcast/payrollin-growing-a-payroll-business-that-matters/id1525088413?uo=4 • Spotify - https://open.spotify.com/show/5m5xhzoBPVuQodqPYWzGIf►Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message🔴Connect with guHRoo Payroll & HR Visit us: https://guhroo.co ➡️ Subscribe:https://www.youtube.com/channel/UC7ddr3iUbx-l2_fE8KaLCUA👉About the HostFind Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadiIs GrowthForce part of G&A Partners?What happens when a PEO buys an accounting firm?Why did G&A Partners really acquire GrowthForce?What companies has G&A Partners acquired?Does GrowthForce still operate independently?How does G&A Partners work with small businesses?

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