CEO: I Am Cutting My $200K/Year Employees in Favor of $50K/Year Employees

CEO: I Am Cutting My $200K/Year Employees in Favor of $50K/Year Employees

In this episode Neil and Eric discuss the resurgence of live streaming, standout marketing ideas from Capital Camp, and the power of creative event branding. They unpack key takeaways on AI-driven engagement, SMS marketing innovations like Send Blue, and lessons from top creators like Epic Gardening’s Kevin Espiritu. From faith-based business surprises to remarkable marketing examples, this episode is packed with actionable insights for marketers, founders, and creators ready to level up. TIMESTAMPS (00:00) Live again after years (02:00) Capital Camp and creative branding (05:00) SMS marketing innovations and engagement hacks (07:20) Event marketing ideas and buying towns for branding (10:00) Faith-based business trends and AI-generated virality 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ https://www.youtube.com/@neilpatel

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Founder Who Built 8 Billion Dollar Companies - the CEO Should  Be in Everything

Founder Who Built 8 Billion Dollar Companies - the CEO Should Be in Everything

In this episode, Neil and Eric discuss why founders and CEOs must stay hands-on across every part of their business. Drawing from Brad Jacobs’ leadership style and examples from Jensen Huang and Elon ...

5 Nov 202522min

The Hard Numbers Around Layoffs Today

The Hard Numbers Around Layoffs Today

In this episode, Neil and Eric unpack the surge in corporate layoffs across UPS, Amazon, Intel, Nestle, Accenture, Ford, Novo Nordisk, Microsoft, and PwC — revealing whether AI-driven efficiencies or ...

4 Nov 202520min

Should Entrepreneurs Sell Courses?

Should Entrepreneurs Sell Courses?

In this episode, Neil and Eric explore the real ROI of selling online courses — from how tripwire offers drive conversions to the difference between being a “course creator” and using courses to build...

3 Nov 202522min

Listicles Drive 9 in 10 Third-Party Mentions in AI Search

Listicles Drive 9 in 10 Third-Party Mentions in AI Search

In this episode, Neil and Eric break down new AirOps data revealing why listicles dominate AI search and what it means for marketers. They explore how algorithmic visibility favors authority, not spam...

30 Okt 202520min

ChatGPT Continues to Lose GenAI Traffic Share

ChatGPT Continues to Lose GenAI Traffic Share

In this episode, Eric and Neil unpack Similarweb’s latest data showing ChatGPT’s traffic share drop from 87.1% to 74.1% as Gemini climbs to 12.9%. They explore how Google’s ecosystem fuels Gemini’s ri...

29 Okt 202523min

Is This the Best Vibe Coding Design App?

Is This the Best Vibe Coding Design App?

Hosted by Neil and Eric, this episode dives into real-world CRO workflows, using Spiralyze-style A/B test insights to guide changes, and rapid AI prototyping with Alloy.app to keep designs on-brand wi...

28 Okt 202522min

How AI is Actually Affecting The Labor Market

How AI is Actually Affecting The Labor Market

In this episode, Neil and Eric unpack how AI is transforming the job market from the ground up. They dive into worker stories from Reddit, the rise of a diamond-shaped workforce, and how hybrid strate...

27 Okt 202523min

The Right Way to Speak at Conferences

The Right Way to Speak at Conferences

In this episode, Eric and Neil reveal the right way to speak at conferences for lasting impact. They share actionable tips on crafting talks that resonate, connecting with attendees beyond the stage, ...

23 Okt 202521min

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