Ready or Not11 Nov 2025

"I had no idea what I was doing”: How Sarah Pound built her Wholesome by Sarah empire

Sarah Pound is a force. She’s a mum of three, she’s currently writing her third cookbook, she has a range in Australia's leading supermarkets and one million people follow her on Instagram for her simple and healthyish approach to cooking.

And while she doesn’t have any whimsy stories of cooking with her nonna from the age she could walk, she did always dream of writing a cook book one day, so here, from primary school teaching to catering to the Wholesome by Sarah brand blowing up, she tells us all about it how she got to where she is today.

Here, we talk about finding the thing that makes you happy, why she won’t apologise for being proud of herself, the stress that comes with breastfeeding challenges, and how she’s found the transition going from two to three children.

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You can also find us on Instagram:

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In this episode, we cover the below topics: breastfeeding, cooking, newborns, going from two to three children, being a business owner, being a working mum, small business, catering, writing, cook books, recipe ideas, cooking for young families, motherhood and parenting.

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This podcast was recorded on the lands of the Boon Wurong people of the Kulin Nation. The land on which we're lucky enough to raise our sons and daughters always was and always will be Aboriginal land.

We Pay The Rent and you can too.

#sarahpound #wholesomebysarah #smallbusiness #entrepeneur

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