Designing for Simplicity and Ability
The process of identifying and removing barriers to make intended user actions as easy and effortless as possible.
4 Aug 20259min
Fogg Behavior Model (B = MAT)
A behavioral psychology framework stating that Behavior occurs when Motivation, Ability, and a Trigger are present at the same moment.
3 Aug 202511min
The Action Phase of the Hook Model
The Action phase is the simplest behavior in anticipation of a reward, following a user trigger. It is the pivot point in the Hook Model where potential habit formation hinges upon the user taking act...
2 Aug 202512min
Types of Triggers: External vs. Internal
Triggers activate behavior and are categorized as either external (sensory cues in the environment) or internal (psychological states or emotions).
1 Aug 202512min
Triggers: The Spark of Behavior Change
Triggers are cues that prompt users to take action, kicking off the process of habit formation. They are the initial catalyst in the Hook Model, coming in two main forms: external and internal.
31 Juli 202510min
The Habit Zone Model
An introduction to the Habit Zone as a conceptual model plotting frequency of behavior against perceived utility to determine a product’s habit-forming potential.
30 Juli 202510min
Why Habits Are Good for Business
A detailed look at why habit formation in customers is a driver of sustainable competitive advantage and value in many industries.
29 Juli 202511min
The Habit Zone
An exploration of what habits are, how they work in the brain, and why ingrained behaviors shape a large part of human action and business outcomes.
24 Juli 202510min
