S21 E3: Our Approach to Market Segmentation Needs an Upgrade (Marcus Collins)
Today, Marcus Collins ("For the Culture") says that if you want to understand someone, you can learn much more from their tribal communities than their demographics.
21 Juni 202315min
S21 E2: The Future of Brands Will Be Communal (Marcus Collins)
Welcome back to our week-long masterclass with marketing magician Marcus Collins. He ran digital strategy for Beyoncé; teaches at the Ross School of Business, University of Michigan; serves as chief s...
20 Juni 202314min
S21 E1: There's No Greater Force Than Culture (Marcus Collins)
This week: Marcus Collins, who teaches marketing at the University of Michigan's business school and serves as the chief strategy officer at Wieden+Kennedy, shares five key insights from his book "For...
19 Juni 202315min
S20 E5: Diversify Your Identity Beyond Work (Simone Stolzoff)
When we work all the time, it doesn’t just take our best hours; it often takes our best energy, too. In his final lesson, Simone Stolzoff (”The Good Enough Job”) implores us to step away from work and...
16 Juni 202315min
S20 E4: Define What Good Enough Means to You (Simone Stolzoff)
Your job isn't your soulmate. If it's good enough, then maybe that's good enough.
15 Juni 202313min
S20 E3: Be a Satisficer Not a Maximizer (Simone Stolzoff)
Many of us have internalized the message that there’s one dream job for us and we shouldn’t stop until we find it. So we tweak our resumes and browse LinkedIn in the hopes of finding a role that helps...
14 Juni 202314min
S20 E2: Value Time, Not Money (Simone Stolzoff)
In today's episode, Simone Stolzoff ("The Good Enough Job") tells Michael that when you think about the role work plays in your life, "it's worth considering that valuing more free time over more mone...
13 Juni 202315min
S20 E1: How to Reclaim Life From Work (Simone Stolzoff)
Do you live to work or work to live? Journalist Simone Stolzoff tackles that age-old question with renewed energy in his book "The Good Enough Job: Reclaiming Life from Work." All this week, he'll be ...
12 Juni 202314min
