Podcasting Playbook – by Pineapple12 Nov 2025

S3 Ep3: “I like asking questions better than I like answering them” with Sam Baker

Juliette talks with editor, author and host of The Shift, Sam Baker, about moving from the heyday of magazines to building a thriving audio and Substack community. Sam shares how a six episode experiment to support her book became a long running show, why audio feels more intimate than video, and how a simple toolkit and a clear point of view can take you from idea to published.

They get into the craft of a great interview, from preparing deeply without scripting to following the thread in real time, and why active listening matters more than clever questions.

Sam opens up about her daily routine of writing 1,000 words before anything else, working solo without feeling isolated, and the steady systems she and Juliette use to shape each episode. There is career backstory too, from Just Seventeen and Company to Cosmo, Red and The Pool, plus the personal spark behind The Shift book and podcast.

In this episode

From magazines to The Shift, how Sam rebuilt a career and a community
Audio over video, choosing intimacy, habit and focus
Prep without a script, listening hard and letting conversations wander usefully
Routine, Substack rhythms and keeping loneliness at bay
The editing partnership in practice, notes, time codes and trust
Why starting simple works, Yeti plus GarageBand and learning as you go
The origin story of The Shift, menopause, missing information and real impact

This is The Podcasting Playbook, from the team behind Pineapple Audio Production.

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Avsnitt(30)

S3 Ep2: “When I say I will be part of something, I show up” with Raha Moharrak

Juliette sits down with mountaineer, speaker and long-running Quality of Life host Raha Moharrak for a candid debrief on what it really takes to keep a podcast alive for nine seasons. From a cold DM t...

5 Nov 202539min

S3 Ep1: “Respect is the interviewer’s superpower” - with Nigel May

Juliette chats to Nigel May: multi-hyphenate presenter, author and podcaster, whose career runs from 90s teen mags and showbiz journalism to shopping telly, Gaydio shows and his own podcast series A G...

28 Okt 202559min

S2 Ep12: BONUS: "Love Island Podcast behind-the-scenes" - with Georgia Frampton

In this mini episode, Juliette chats to Georgia Frampton, who is a podcast and radio producer who worked with Pineapple for a few years on our biggest projects – a few days a week - until she got quit...

3 Dec 202312min

S2 Ep11: "You're ready, you can do this" - with Georgia Frampton

Juliette chats to Georgia Frampton, a podcast and radio producer who worked with Pineapple for a few years on our biggest projects – a few days a week - until she got quite rightly poached by the BBC!...

28 Nov 202323min

S2 Ep10: BONUS: "Making work work for you" - with Kelsey Bennett

In this mini episode, Juliette chats to Kelsey Bennett with us, who is a podcast and radio producer extraordinaire - and has worked with Pineapple for a few years on some of our biggest projects! Tod...

26 Nov 20238min

S2 Ep9: "Being open to curveballs" - with Kelsey Bennett

Juliette chats to Kelsey Bennett with us, who is a podcast and radio producer extraordinaire - and has worked with Pineapple for a few years on some of our biggest projects! Today we talk podcast pro...

21 Nov 202328min

S2 Ep8: BONUS: "My year of podcasting" - with Claudia Ayuso

In this mini episode, Juliette chats to Claudia Ayuso. Claudia has worked with Pineapple on a really exciting new podcast project all about conservation and sustainability. We can’t wait to get that ...

19 Nov 202325min