Customizing AI for Your Business is Crucial But It Isn't Hard

Customizing AI for Your Business is Crucial But It Isn't Hard

Everyone's talking about AI like it's plug-and-play. Spoiler: it's not.
In this episode, Rob digs into why Big Tech's billions in AI R&D haven't yet turned into matching revenue — and what that means for the rest of us. The truth? The real business wins don't come from off-the-shelf models; they come from smart customization.
Rob breaks down the "magic Lego brick" approach that separates hype from practical reality, showing how everyday tools like Power BI and Power Automate can connect to AI in surprisingly simple (and powerful) ways. He also revisits Bill Krolicki's "Vendor Bot" example to prove that you don't need to be a researcher or a billionaire to make AI deliver real results.
If you've ever opened ChatGPT, asked it to "optimize operations," and gotten nowhere — this one's for you.

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Cowork Builds Apps Now, and 'Acquired Skills Will Appear Here' w/ Garett Medlin

Cowork Builds Apps Now, and 'Acquired Skills Will Appear Here' w/ Garett Medlin

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28 Apr 56min

AI "versus" the Medical Establishment, Rob's Sith Name, and the Death of Social Media?

AI "versus" the Medical Establishment, Rob's Sith Name, and the Death of Social Media?

Rob didn't go looking for a fight with the medical system. He just showed up with receipts. Claude had already mapped the symptoms, suggested the tests, and summarized the situation better than any po...

21 Apr 30min

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Book PR, Fourth-and-One, the AI Knowledge Cliff, and LinkedIn WTF Moments

Something shifted this year and you can see it in the reactions. Not to the technology. To people talking about it. Rob shared a screenshot on LinkedIn. CFO. Friday night. Using CoWork in real time. T...

14 Apr 28min

How Claude Cowork is Helping a College Senior Boil the Job-Hunting Ocean

How Claude Cowork is Helping a College Senior Boil the Job-Hunting Ocean

The job hunt is a numbers game. The problem is, the numbers are brutal. Hundreds of applicants per role. Ghosted applications. "Entry level" jobs asking for experience no one at 22 could possibly have...

8 Apr 46min

More Cowork Love, "Data Gene" Gets a Rebrand, Tiny Bottle, and the End of Wordpress

More Cowork Love, "Data Gene" Gets a Rebrand, Tiny Bottle, and the End of Wordpress

The work feels different now. You can hear it in this one. Something that used to feel like overhead suddenly starts pulling its weight. Not a demo. Not something you have to babysit. It's actually do...

31 Mars 30min

Knowitall Doctors, Mac Keyboards, More Love for CoWork, and Maybe it was the Models After All

Knowitall Doctors, Mac Keyboards, More Love for CoWork, and Maybe it was the Models After All

Most AI still lives in the "that's pretty cool" category. It answers questions, writes a decent paragraph, maybe even points you in the right direction. And then you still have to go do the work. That...

24 Mars 43min

Why CoPilot Cowork is a Big Deal

Why CoPilot Cowork is a Big Deal

Most people think they've already experienced AI. They've asked a chatbot a question, had it summarize something, maybe even draft an email. That version is useful, but it isn't the one that actually ...

17 Mars 43min

Career Growth Curves and the Data Gene as the Answer to Everything

Career Growth Curves and the Data Gene as the Answer to Everything

Every once in a while a new tool shows up that bends the career curve for a certain kind of person. Not everyone. Just the people with that itch to poke at systems until they finally give up their sec...

10 Mars 29min

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