The Brand Builder's Playbook // Brand vs Performance Marketing: Why the Long Game Wins // With Andrea Brimmer (Ally)
The CMO Podcast14 Nov 2025

The Brand Builder's Playbook // Brand vs Performance Marketing: Why the Long Game Wins // With Andrea Brimmer (Ally)

Every CMO faces the same question: how do you balance long-term brand equity with short-term performance marketing?

In the fifth episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Lindsey Wehking, tackle one of the most heated debates in modern marketing: brand versus performance. Is short-term activation enough, or does long-term brand building ultimately win?

This week’s guest is Andrea Brimmer, Chief Marketing and PR Officer at Ally, who has spent nearly two decades transforming Ally from a regional bank into one of America’s most admired challenger brands. Andrea shares the inside story of launching the Ally brand, driving growth through bold, customer-centric marketing, and proving that financial services can stand for transparency and trust. The conversation explores how to build brands people truly love, balance creativity with measurable results, and use brand purpose as a competitive advantage.

“We have to stop calling it brand versus performance. It’s demand generation and demand capture. And you can’t have one without the other.” — Andrea Brimmer

If you’ve ever wondered how to build a brand that punches above its weight, Andrea’s playbook is one you won’t want to miss.

Download this week’s worksheet: https://bit.ly/4hFTZ7W

Read about upcoming episode topics and guests here: https://bera.ai/podcast/


See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(419)

Linda Boff (GE) | Leadership During Crisis

Linda Boff (GE) | Leadership During Crisis

In this episode of Leadership During Crisis, Jim revisits his interview with, Linda Boff.Linda is the Chief Marking and Communication Officer, VP of Learning & Culture, and President of the GE Foundat...

6 Juli 202020min

Fiona Carter (AT&T) | Strength In Career Diversity

Fiona Carter (AT&T) | Strength In Career Diversity

Fiona Carter was just recently named the first ever CMO of Goldman Sachs. However, this interview was recorded two weeks prior to this announcement, when she held the role of Chief Brand Officer at AT...

1 Juli 202056min

Michelle Harmon - Madsen (AccuWeather) | Leadership During Crisis

Michelle Harmon - Madsen (AccuWeather) | Leadership During Crisis

On this episode of Leadership During Crisis we revisit Jim's conversation with Michelle Harmon - Madsen, Chief Marketing Officer for AccuWeather. Michelle talks about starting her job as CMO of AccuWe...

29 Juni 202016min

Cannes Lions - Young Marketer Hot Shots

Cannes Lions - Young Marketer Hot Shots

On this very special episode of The CMO Podcast, we are releasing one of the most beloved panels from the annual CMO Accelerator Programme at Cannes Lions International Festival of Creativity. The You...

24 Juni 20201h 17min

Matthew Anderson (Roku) | Leadership During Crisis

Matthew Anderson (Roku) | Leadership During Crisis

On this episode of Leadership During Crisis we revisit Jim's conversation with Matthew Anderson, Chief Marketing Officer at Roku. In their conversation, Matthew tells Jim how his team has address the ...

22 Juni 202015min

Jon Hall (Whirlpool) | Leaders Must Create Forward Momentum

Jon Hall (Whirlpool) | Leaders Must Create Forward Momentum

Jon Hall is the Brand and Product Marketing Director of the Whirlpool Corporation. Their brands include KitchenAid, JennAir, Maytag, Hotpoint, Amana, Whirlpool and many more! Along with being a market...

17 Juni 20201h 2min

Jenny Avallon Lewis (UBER) | Leadership During Crisis

Jenny Avallon Lewis (UBER) | Leadership During Crisis

On this episode of Leadership During Crisis we revisit Jim's conversation with Jenny Avallon Lewis, the Head of Marketing, US & Canada at Uber. In this conversation, Jenny talks about how Uber's core ...

15 Juni 202013min

Suzanne Fanning (Wisconsin Cheese) | Got Creativity

Suzanne Fanning (Wisconsin Cheese) | Got Creativity

Suzanne Fanning is the CMO and Senior Vice President of the Dairy Farmers of Wisconsin / Wisconsin Cheese. Wisconsin makes more than just cheddar these days, they actually create half of the specialty...

10 Juni 202056min

Populärt inom Business & ekonomi

framgangspodden
rss-jossan-nina
badfluence
varvet
svd-tech-brief
rss-borsens-finest
rss-svart-marknad
uppgang-och-fall
avanzapodden
bathina-en-podcast
fill-or-kill
lastbilspodden
rss-inga-dumma-fragor-om-pengar
rss-dagen-med-di
tabberaset
borsmorgon
rss-kort-lang-analyspodden-fran-di
rikatillsammans-om-privatekonomi-rikedom-i-livet
24fragor
montrosepodden