2026 Midterm Elections: What’s at Stake for Markets

While the market waits for the incoming Trump administration to present its policy agenda, our Global Head of Fixed Income and Thematic Research Michael Zezas maps out some areas of early investor interest, including regulation and the US Treasury market.----- Transcript -----Welcome to Thoughts on the Market. I’m Michael Zezas, Morgan Stanley’s Global Head of Fixed Income and Thematic Research. Today on the podcast we’ll be talking about key themes coming out of the US election.It’s Thursday, Nov 14 at 10am in New York.The US election is over, and now the work begins for President Trump and Republican leaders in Congress. They’ll continue to focus in the coming weeks on staffing key roles in the government and fleshing out the policy agenda. When it comes to the economic and markets outlook for 2025, those details will matter a lot – particularly the sequencing and severity of changes to tariffs, immigration, and tax policy. That means for us the next few weeks will be key to learning what next year will look like. But there are still some areas where there’s already some signal for investors to lean on. One is in the financial sector and relates to regulation. A potentially delayed or diluted approach to bank regulation resulting from the policies of the new administration is one reason that our Banks Analyst Betsy Graseck is flagging a more bullish outcome and substantial outperformance potential for the sector. Similarly, our global head of credit research, Andrew Sheets, notes this election outcome should boost M&A activity, where an expected 50 percent pick-up in volumes next year could reach 75 percent or more. Another area is industrials, a sector where companies tend to spend a lot on capital. The Republican sweep substantially increases the chances that key tax benefits reducing the cost of capital expenditures are extended in a timely fashion. And in the U.S. treasury market, there’s signs that the most volatile part of the increase in yields is behind us. While it's true that extending expiring tax cuts means deficits will be higher next year than they otherwise would have been, it's basically just an extension of current policy – so any incremental impact to growth and inflation expectations being priced into this market is still an open question. This should be helpful to fixed income markets finding their footing into year end. But, as we started off with, there’s a lot to be learned in the coming weeks, and we’ll flag here what you need to know and how it may impact the direction of markets. Thanks for listening. If you enjoy the show, please leave us a review wherever you listen to podcasts and share Thoughts on the Market with a friend or colleague today.

14 Nov 20242min

As President-Elect Trump’s new administration takes shape, all eyes are on fiscal policy that may follow. Our Global Chief Economist Seth Carpenter uses the United Kingdom’s recent election as a guide for how markets could react to a policy shift in the US. ----- Transcript -----Welcome to Thoughts on the Market. I'm Seth Carpenter, Morgan Stanley's Global Chief Economist, and today I'll be talking about the US election and fiscal policy and what lessons we might be able to draw from the fiscal experience in the UK. It's Wednesday, November 13th at 10am in New York. In a lot of our recent research, the US election has figured prominently, and we highlighted three key policy dimensions that the US administration is going to have to confront. Immigration, tariffs, and, of course, fiscal policy. We're going to keep elections as a theme, but it might be useful to draw some comparisons to the UK to see what lessons we might have for the US. We think the experience in the UK, which recently proposed a new fiscal budget months after an election, is relevant mostly because of the time between taking power and the budget being presented. While markets are in the business of anticipating changes, the process of actually creating policy is a lot more cumbersome and time consuming. In this week, where we've seen lots of expectations already being priced in, it's probably useful to try to think about that process of forming policy in the UK and see what lessons it implies for the US. Back in May, the UK elected a new government, changing party control after 14 years. A key moment for markets came just over a week ago, though, when the new government's presentation of their budget for the next fiscal year came up. Now, we should remember, the trust government had faced a market test when the announcement of their budget proposals led to a big sell off in interest rates. As a result, markets were keenly attuned this time to the new labor government's budget, particularly because the US fiscal position requires a primary balance to stabilize the debt to GDP ratio. And in particular, when their debt costs rise, when interest rates go up, the primary balances that are needed keep increasing if they want to keep the debt stable. Now, the new labor government proposed to fill a funding gap through tax increases while simultaneously increasing Government investment spending. To manage some of the communication challenges here, many of these proposals, especially about the tax increases, they were made public in advance. The likelihood of additional government spending was also well known, and UK rates had moved higher for months leading up to the formal presentation of the budget. But, markets reacted on the day of the budget reveal, despite all of that prelude. The degree of front loading of the investment spending was seen as a surprise in markets, as was the Office of Budget Responsibility's concurrent assessment that the policy would lead to higher growth, higher inflation, and as a result, a need for higher interest rates. Now, conversations with clients have brought up the similarities of the US and the UK. US interest costs are steadily rising as the cost of the debt reprices to the current yield curve. And, over time, the ratio of interest expense on the debt relative to, say, the GDP of the country, well, that's going to continue to rise as well, and it will very soon eclipse its previous all time high. So, fiscal consolidation would be needed in the United States if we really want to see a stabilized debt to GDP ratio. Markets will need to assess the credibility of fiscal policy and the scrutiny will increase the higher the interest burden gets. The budget process for the US is much less clear cut than that in the UK and deliberations and debates will likely happen over most of 2025. And there's an additional question of how much revenue tariffs might be able to generate on a sustained basis. History suggests that trade diversion tends to limit those revenue gains. All of these facts taken together suggest that the outlook for US fiscal policy will continue to evolve for quite some time. Well, thanks for listening, and if you enjoy this show, please leave us a review wherever you listen to podcasts and share thoughts on the market with a friend or a colleague today.

13 Nov 20244min

Our Chief Asia Economist Chetan Ahya discusses the potential impact of tariffs on China and other Asian countries following the US election.----- Transcript -----Welcome to Thoughts on the Market. I’m Chetan Ahya, Morgan Stanley’s Chief Asia Economist. Today on the podcast – with a Republican White House now in place, tariffs are the key issue that will matter to Asia.It’s Tuesday, November 12, at 2 PM in Hong Kong. With the US election results in, the question now is not if there will be tariff hikes, but when and how much. Will China alone see rising tariffs, or will there be universal tariff imposed on all imports to the US? The previous president Trump administration imposed several tariffs on Chinese imports beginning in 2018. And looking back, our learning is that weaker corporate confidence weighed more heavily on Asia’s growth outlook than the direct effect of tariffs on exports. Just to elaborate on the point on direct impact of tariffs: Despite the tariffs imposed on China during that period, what we observed is that China’s market share in global goods exports improved after the US started to impose tariffs on imports from China. Looking forward, let’s consider a scenario of 50 per cent tariffs on China alone. The hit to global and China corporate confidence may not be as large as it was in 2018 and 2019. This is in part because US-China trade tensions have persisted for several years now. Companies have invested in diversifying their supply chains since then, and the US share in China's exports has declined since 2017. Given all this, the drag on China’s exports may be less than the 1 percentage point that we saw last time. The rest of Asia would also experience a slowdown, but we think the overall drag on growth would be less significant this time. The effects on individual economies would differ based on their exposure to China. We think Australia and Indonesia will be more exposed. Korea, Taiwan, Malaysia, and Thailand would be moderately exposed. And India and Japan would be less exposed given a low share of export to China. But what happens if the US imposes 50 per cent tariffs on China and a 10 per cent universal tariff on the rest of the world? In this scenario, the damage to corporate confidence and the global capex and trade cycle would be much larger. The drag could be similar or greater than what we saw in 2018 and 2019. Asia excluding China has now become more dependent on the US as a source of end-demand. Global supply chains might have to be rewired yet again. This would cause a significant disruption to the corporate sector and a material impact on Asia’s growth trajectory. Of course, the final effect of US tariffs on Asia growth would also depend on the scale of policy support. Asia’s policy makers could allow their currencies to depreciate in response to a strong dollar. Then, against a backdrop of weaker currencies, Asia’s central banks could be constrained in their ability to cut rates immediately – similar to what happened in 2018-[20]19. Hence, they would prefer to take a fiscal easing first. Back in 2017-[20]19, Asia's fiscal deficit widened in aggregate by 1.1 percentage point as policymakers sought to provide some cushion to growth downside. Once currencies stabilize, they will take up monetary easing.Things may move quickly once Trump takes office in January, and we will continue to keep you updated. Thanks for listening. If you enjoy the show, please leave us a review wherever you listen and share Thoughts on the Market with a friend or colleague today.

12 Nov 20243min

With the Republican party poised to clinch control of the White House and Congress, our CIO and Chief US Equity Strategist says markets are readying for a lighter regulatory environment, supportive tax policy and a possible rebound in investor enthusiasm.----- Transcript -----Welcome to Thoughts on the Market. I'm Mike Wilson, Morgan Stanley’s CIO and Chief US Equity Strategist. Today on the podcast I'll be talking about the results of last week’s election and its impact on equity markets.It's Monday, Nov 11th at 11:30am in New York.So let’s get after it.Our work leading up to the election showed that stocks likely to benefit from a Republican sweep did not actually see material outperformance up and through November 5th. In other words, this political outcome was not fully priced. As a result, this allowed for significant outperformance of Financials, Industrials, and other cyclicals last week. We see further follow through to the upside in quality cyclicals as prospects for a lighter regulatory environment, supportive tax policy and a potential rebound in animal spirits should rise following the election outcome. These developments came on the back of a macro backdrop that was already becoming more supportive of cyclical outperformance – and why we upgraded this cohort to overweight in early October. We continue to be sellers though of tariff-exposed consumer stocks and renewable energy stocks. Our upgrade to Financials in early October was rooted in our view that expectations were low going into earnings season while positioning remained light. Our work since then showed that the majority of the group's outperformance into the election could be explained by strong earnings revisions as opposed to rising odds of a Trump win in prediction markets. Now that we have the election results in hand, it appears that expectations for de-regulation are also driving performance upside in addition to improving fundamentals. While the 2016 playbook would suggest small caps and lower quality equities could see a period of outperformance following the election, there are a couple of important differences worth considering. First, several of these areas of the market are exhibiting a negative correlation to interest rates today whereas they were showing a positive correlation in 2016. In other words, in today's later cycle environment, these cohorts' adverse sensitivity to rising rates is greater than it was in that period. Should rates see more upside post the election, there is likely less upside this time for small caps and lower quality cyclicals. Furthermore, relative earnings revisions breadth for small cap cyclicals is negative today, whereas it was positive in 2016. Finally, even with the increase in animal spirits following the 2016 election, small caps' relative performance peaked in early December of that year, just one month after the election.While the momentum remains to the upside for US equity markets led by quality cyclicals, it's worth considering the potential risks. The first one is a material move higher in interest rates driven by a rising term premium. The 50 basis point rise in term premium so far has not been enough to worry equity investors yet. However, should the term premium accelerate materially from here driven by fiscal sustainability concerns, equity valuations would likely face headwinds. Second, one of the more popular views in the macro community is for a stronger dollar. If such strength continues into year-end, it could provide a headwind to multinationals' Earnings growth for 2024 and 2025. A final risk to the positive price momentum is simply price itself. Over the past several months, the price change of the S&P 500 has distanced itself from the fundamentals. More specifically, the year-over-year change in the S&P has rarely been this disconnected from earnings revision breadth and business confidence surveys. However, given the positive reaction to the election so far in markets and from many business leaders, perhaps animal spirits can take earnings guidance higher – which is necessary to maintain the current trajectory in equity markets, especially since that is now expected by stock prices. Thanks for listening. If you enjoy the podcast, leave us a review wherever you listen, and share Thoughts on the Market with a friend or colleague today.

11 Nov 20244min

Our head of Corporate Credit Research Andrew Sheets provides an overview of uncertainty around policy following the election of a Republican administration.----- Transcript -----Welcome to Thoughts on the Market. I'm Andrew Sheets, head of Corporate Credit Research at Morgan Stanley. Today I’m going to talk about the US election - the implications in the past, present and future. It's Friday, November 8th at 2pm in London. The US Election is over, and the result was relatively clear. Republicans won control of the Presidency, the Senate, and on current projections, are likely to narrowly take the House of Representatives. The so-called ‘sweep’ will provide significant leeway to enact policy. There is going to be lots of time over future weeks and months, and even years, to discuss what all of this is going to mean. But for now, I want to offer a few thoughts on the impact across the past, the present and the future. Looking back, the US election has been a very well-known uncertainty that has hung over this market all year. The polling was close between two candidates with very different policy priorities. To the extent the simply not knowing was holding some investors back, or that investors were worried about a contested outcome, or even worse, political unrest – that issue has now passed. The relief from that passing may help explain some of the recent positive market reaction. For the present, we now sit in this curious middle-place where the uncertainty of the result is behind us, but any uncertainty from policy changes have not yet arrived. Coupled with still strong US economic data, another interest rate cut from the Federal Reserve yesterday, and the tendency of markets to perform well in November and December, and the path of least resistance in the near term may be for markets to continue to trade well.The future, however, may have just become less certain. Credit likes moderation and stability, and we think the current economic mix, with US GDP growth and inflation at both around 2.5 per cent, while the unemployment rate sits near historic lows at 4.2 per cent, has been a good one for credit. It’s been a major driver of our optimistic spread forecasts this year. Yet based on exit polls, US voters were not happy with this economy, and voted for change. The question, which will now dominate investor conversations, is how much of what the new administration has said they will do, will end up happening – on everything from tariffs, to taxes, to immigration. I can assure you that there’s a very wide investor expectations around this. The ambiguity isn’t necessarily a problem now, but we expect these questions to harden as we get into early next year. And given the likely sweep, the odds for larger changes in policy, especially much looser fiscal policy, have risen significantly. Whatever your average expectation for the US economy over the next 24 months now is, we think the bands around that have widened, and that’s also true globally, from Latin America, to Europe, to Asia. To be a little more specific about these wider bands: To the downside, there are now scenarios where tariffs and deportations push up inflation and weaken growth. And to the upside, there are scenarios where potentially lower taxes and looser regulation could drive higher stock markets and more corporate animal spirits. But for credit, both of these present challenges: tight spreads are absolutely not priced for stagflation, while animal spirits and more corporate aggression aren’t necessarily a great story if you’re a lender. A more benign, middle scenario is, of course, still possible, and we’re keeping an open mind. But the future has now become more uncertain. Thanks for listening. If you enjoy the show, please leave us a review wherever you listen and share Thoughts on the Market with a friend or colleague today.

8 Nov 20243min

Our panel of analysts discusses the health of the US consumer through the lens of spending, credit use and home ownership. ----- Transcript -----James Egan: Welcome to Thoughts on the Market. I'm James Egan, Morgan Stanley's co-head of Securitized Product Strategy, and today we're going to take a look at the state of the US consumer from several different perspectives.Recent economic data suggests that the US economy is strong, and that inflation is on a downward trend. Yet, some of the underlying performance data is a little bit weaker. To understand what's happening, I'm joined by my colleagues Arunima Sinha and Heather Berger from the Global and US Economics teams.It's Thursday, November 7th, at 10am in New York.Now, the macro data on the consumer has looked pretty strong. Arunima, can you give a little bit more detail here? And specifically, how has consumer spending in the US been trending relative to where it was last year?Arunima Sinha: So, a good place to start, Jim, would be just to see where consumption spending was last year. And there it ended on a strong note. And in the first three-quarters of 2023, the average quarterly analyzed growth for consumption was just under 3 per cent. And that's where we are this year. We've seen solid growth rates in all three quarters this year, with the third quarter at 3.7 per cent. A particularly interesting aspect has been that the spending on goods has actually accelerated this year, with the third [quarter] number at a blistering 6.0 per cent on a quarterly basis.We have chalked this down to labor income growth remaining robust; and we did an analysis which showed that past growth in labor income boosts real consumption spending. Over this year, labor compensation has been growing strongly. So over 6 per cent in the first quarter and about 3.5 per cent in quarters two and three.And so, we continue to expect that that solid labor income growth is going to continue to boost real consumption spending.James Egan: All right. So, if I'm hearing you correctly – good spending, holding up; services, holding up. What about discretionary versus non-discretionary spend?Arunima Sinha: That's a great question, Jim, especially because discretionary spending is 70 per cent of all nominal personal consumption spending in the US. So just for context, what does discretionary include? It's going to be all the spending on durable goods, some non-durables, and then non-essential services such as health and transport, financial services, etc. And what we also saw – that a larger share of labor income is now being spent on discretionary items relative to the pre-COVID phase.So where are growth rates running? Discretionary spending is running strong on both a nominal and a real basis. So, on a nominal basis, we have about 5.5 to 6 per cent year on year, over this year, and over 3 per cent on a real basis. And these are largely in line with pre-COVID rates, if a little bit stronger now.For non-discretionary spending – that's the spending on food at home, and clothing, energy, and housing services – nominal spending has been decent. So, 4 per cent year on year on the first three quarters this year, and real spending has been a little bit less than the pre-COVID rate. So, between 0.5 per cent to 1 per cent. And so, this suggests what we expected to see, which is there's likely greater price sensitivity among consumers for these non-discretionary categories.What do we see going forward? We think that those increases in labor income are going to continue to provide boosts to discretionary spending. And one of the interesting aspects that we found was that lending standards seem to matter for discretionary spending. So, there's been some slowing down and the tightening of lending standards – and that could provide a further tailwind to discretionary spending.James Egan: Alright, that all sounds pretty positive and makes sense as to why we're getting so many questions about economic data that looks very healthy from a consumer perspective. But then, Heather. Other consumer data is showing a little bit more weakness. Arunima just mentioned credit standards. What are we seeing from the performance perspective on the consumer credit side?Heather Berger: Well, as you mentioned, the consumer credit data has shown more weakness, as more consumers are missing payments on their loans. We initially saw delinquency rates start to pick up in loans concentrated towards consumers with lower credit scores, such as subprime auto loans and unsecured personal loans, as those consumers were more affected early on by high inflation and then rising rates.Delinquency rates for those lower credit score loans are near the highest we have on record in some cases. In the past year, though, we have also seen that delinquency rates have picked up in loans aimed at consumers with higher credit scores, such as credit cards and prime auto loans. The weakness in these is not as extreme as in subprime, but the delinquency rates of the loans taken out recently is still relatively high historically. James Egan: So, it sounds like what you are describing is that there are pockets of consumers that are feeling more weakness than others.Heather Berger: Yes, exactly. And so, on the prime consumer side, even if these consumers have higher credit scores or higher incomes, if they took out loans recently, they likely did so at higher rates, and they're really feeling the pressures of higher debt service costs.We can also see some of the bifurcation between low income and high-income consumers. In some of the more detailed economic data, we have a breakdown of 2023 spending by income group, which is a bit outdated but still useful to see the narrative – and what it shows is that in 2023 higher income consumers made up near the largest share of discretionary spending as they have historically. For lower income consumers, their spending has shifted more towards essentials, with shelter increasing the most as a share of their spending from the prior year.Now, Jim, we really think that the housing backdrop has played a role here, so can you explain a bit more of what's going on there?James Egan: Yes, now my co-head of Securitized Product Strategy, Jay Bacow, and I have been on this podcast a few times talking about the role that the housing market is playing in the economy right now. We've really talked about the lock in effect. And when we're thinking about the role that housing plays in the consumer specifically, we're talking about lower income households, more discretionary spending, shelter increasing that's not happening at the higher end, and we think that's the lock in effect.A majority of homeowners were able to get low fixed rate mortgages for 30 years with 3 or 4 per cent mortgage rates. The effective mortgage rate would be on the outstanding market right now is, average is 4 per cent. Prevailing rates are north of 6 per cent right now. So that has helped that higher end consumer who is more likely to be a homeowner – 65 per cent of the US households are homeowners – maintain that lower level.But I don't want to gloss over that entirely. Other costs of homeownership are increasing. For instance, property taxes and insurance costs are up. Homeowners have realized swelling home equity amounts amid record home price growth in recent years; perhaps giving them more confidence to spend, but that equity hasn't exactly been easy to access.Now, second lean and HELOC balances have been increasing; but the amount of equity that's being withdrawn falls well shy of previous highs, which were set back in 2009. And that's despite the fact that the overall equity in the housing market is $20 trillion larger today than it was back then. While the equity itself should provide a buffer for homeowning consumers from ultimately defaulting, these dynamics could be resulting in some of the short-term delinquency increases that we think we're seeing in products like Prime Auto, for example.But Arunima, can you tie a bow on this for us? What does all of this mean for the consumer moving forward?Arunima Sinha: Moving forward Jim, we really just see a solid consumer. So, for the end of this year, our forecast is real consumption spending growing at 2.6 per cent; at the end of next year at over 2 per cent. And that really is tied to our view on the labor market – that it's going to continue to decelerate, but not in any sudden ways.So that's it. We are seeing a strong consumer, and we are going to be watching for pockets of weakness.James Egan: All right. Arunima, Heather, thanks for taking the time to talk.Arunima Sinha: Thanks so much for having me on, Jim.Heather Berger: Great talking to you both.James Egan: And to our listeners, thanks for listening. If you enjoy Thoughts on the Market, please leave us a review wherever you listen and share the podcast with a friend or colleague today.

7 Nov 20248min

With a second Trump term at least partially reflected in the price of global markets, we focus on two key debates for the longer-term: Potential tariffs and fiscal policy. ----- Transcript -----Welcome to Thoughts on the Market. I’m Michael Zezas, Morgan Stanley’s Global Head of Fixed Income and Thematic Research. Today on the podcast – some initial thoughts on the market implications of a second term for President Trump.It’s Wednesday, Nov 6, at 2pm in New York.As it became clearer on election night that Former President Trump was set to win a second term in the White House, markets began to price in the expected impacts of resulting public policy choices. The US dollar rallied, which makes sense when you consider that President Trump has argued for higher tariffs, something that could hurt rest of world growth more than the US. US Treasuries sold off and yield rose, something that makes sense given President Trump supports tax policy choices that could meaningfully expand deficits. And US equity markets rallied led by key sectors that could benefit fundamentally from extended tax breaks and deregulation, including industrials and energy. But with a second Trump term now at least partially reflected in the price of markets across assets, it gets harder from here to understand how markets move. There’s several key debates we’ll be tracking, here’s two that are top of mind. First, how will tariffs be implemented? Per the work of our economists, higher tariffs can raise inflation and crimp growth. They estimated that a blanket 10 per cent tariffs and 60 per cent tariffs on China imports would raise inflation by 1 per cent and dampen GDP growth by 1.4 per cent. Some pretty big numbers that would really challenge the soft-landing narrative and positive backdrop for equities and other riskier assets. Other approaches may carry the same risks, but to a lesser degree. Tariffs exercised via executive authority would, in our view, likely have to be targeted to countries and products – as opposed to implemented on a blanket basis. So, the approach to tariffs could represent a substantial difference in the outlook for markets. Second, how quickly and to what degree might US deficits expand? Our presumption has been that fiscal policy action, regardless of US election outcome, wouldn’t become clear until late 2025, largely governed by the need to address several provisions from the Tax Cuts and Jobs Act that expire at the end of that year. But, while not our base case it's of course possible that a Republican Congressional majority could deliver on tax cuts earlier – and perhaps even in larger size. The resolution to this debate could make the difference between yields climbing even higher than they have recently and taking a pause at these levels. Bottom line, as the election ends and the Presidential transition begins, there’s a lot about policy implementation that we can learn to guide our market strategy. We’ll be paying attention to all the key policymaker statements and deliberations, and feed through the signal to you.Thanks for listening. If you enjoy the show, please leave us a review wherever you listen to podcasts and share Thoughts on the Market with a friend or colleague today.

6 Nov 20243min

Analyst Nathan Feather discusses why the online dating market is slowing down, and whether or not it can get back on track.----- Transcript -----Welcome to Thoughts on the Market. I’m Nathan Feather, Morgan Stanley’s Online Dating and US Small- and Mid-Cap eCommerce Analyst. Today, people across America are casting their votes. On this podcast, however, we're taking a break from our election coverage. And taking a leap into a different matter on many minds … and hearts. Online dating. Why it fell out of favor and how it might make a comeback.It’s November 5, at 10am in New York. Finding love is a tricky business. Dating has never been easy; but with an epidemic of loneliness and isolation, singles today are finding it harder than ever. For those looking for love, online dating seems to offer endless possibilities. Since its inception just three decades ago, the stigma around online dating has faded, leading more and more daters to put their faith – and money – into the algorithm. In the US, three out of four actively dating singles have used it at some point in their journey. But after years of consistent double-digit growth, the online dating market is now faltering, with US industry revenue growing just 1 per cent this year. Why? Well, we think the issue lies primarily in weakening user trends with the US user bases of major dating apps in decline. Since last spring, we have seen around a 15 per cent decrease in dating app use by singles actively looking for a relationship. To us this indicates that the product is not matching user expectations as some daters have grown tired of the persistent swiping and dead ends. Consequently, daters' intentions to use online dating in the future have consistently declined. Now, there are many theories about why this is happening. We think there may be residual impact from the pandemic when singles used online dating at record rates. People who found relationships during that time likely left the apps. And those who didn't find a partner also often left the apps, disappointed and less likely to return. But that’s not all; while Millennials embraced the fun and casual experience of swipe apps, Gen Z isn’t so enamored – instead searching for greater authenticity. So, can online dating be fixed or are these issues beyond repair? Well, there are two main schools of thought. The first believes that the issue with online dating is a lack of innovation, and an improved product should lead to improved financials. The second camp argues that daters are fundamentally shifting away from these products to date in person or not at all. We sit firmly in the first camp and think this is a product issue. The apps need to do a better job helping people find lasting relationships. Granted, fixing this is far easier said than done. Human relationships are messy and complicated. But we do think there are clear opportunities. Many of the large apps have stayed relatively unchanged over the past five to 10 years and are meeting the demands of users from then – and not now. With improvements to the user experience and better tailoring to the goals of today’s daters, we believe the apps can reaccelerate user growth. In fact, brands that have consistently improved the user experience have recently fared far better. With that being said, we do think it will take time to find the product improvements that really work and convince daters to give the apps another shot. But as products evolve, we think daters and investors can rekindle their relationship with online dating.If you enjoy the show, please leave us a review wherever you listen and share Thoughts on the Market today, with a friend, colleague, significant other -- even a situationship. Thanks for listening.

5 Nov 20243min